Peripheral Vision — full label as filed with TTB
Label as filed · tap for full resolutionTTB COLA 26187001000671 · cleared 7 July 2026
American Pale Ale · cleared 7 July 2026

Peripheral Vision

  1. Filedwith the TTB
  2. Cleared7 July 2026
  3. SpottedNot yet — watching
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In the register

This is the 3rd of 3 filings we hold from The Plourd Brewery. It is one of 88 american pale ale labels approved in July 2026. It cleared 1 day after it was filed. The label names 2 hops — Citra and Strata, and carries dry-hopped on the front.

Style
American Pale Ale
Alcohol
5.8%
Vessel
Cans
Hops
Citra, Strata
Family
Serial
26-671
Modifiers
dry-hopped
The artwork

A line-drawn rabbit sits upright within a cream circle at center, rendered in pen-and-ink style with cross-hatching on its back, against a dark teal field. The beer name appears in brush script below the illustration, with style details in smaller capitals underneath. The label employs a split-field composition: a dominant dark teal left side bears the brewery mark and repeated tagline in cream, while a cream right panel contains the regulatory information and a Connecticut state silhouette. The palette is restricted to cream and dark teal throughout, with a thin gold rule framing the edges.

Pen and inkcreamdark tealgold
From the label

We're a small, taproom-focused brewery specializing in european-inspired lagers and modern unfiltered hoppy beer, guided by the endless pursuit of world class beer and hospitality. Family owned and operated.

Extracted from label art by hopgrail · fields verified against the filing

The house

Applicant
The Plourd Brewery LLC
Location
1277 MAIN ST, East Hartford, CT, 06108
Production
Brewed in-house

Filed alongside it