The Hustle Is Hexed — full label as filed with TTB
Label as filed · tap for full resolutionTTB COLA 26163001000547 · cleared 15 June 2026
American Pale Ale · cleared 15 June 2026

The Hustle Is Hexed

  1. Filedwith the TTB
  2. Cleared15 June 2026
  3. SpottedNot yet — watching
On your grail list. We'll tell you when it lands.
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In the register

This is the 10th of 29 filings we hold from DSSOLVR. It is one of 121 american pale ale labels approved in June 2026. It cleared 3 days after it was filed. The label names 5 hops — Eclipse, Columbus, Chinook Incognito, Cascade and Liquid Lupulin.

Style
American Pale Ale
Alcohol
6.66%
Vessel
Cans
Hops
Eclipse, Columbus, Chinook Incognito, Cascade, Liquid Lupulin
Family
Serial
26-547
The artwork

A fortified tower erupts from gnarled root systems rendered in gold and burnt orange, set against a dark starfield with a luminous full moon behind the structure. The castle is rendered in pale blue brick with crenellated battlements, surrounded by flying bats and a crescent moon overhead, all contained within an irregular white blob shape dominating the center of the label. The composition splits between dark charcoal background and the white central vignette, with regulatory and brewery information stacked on the left panel and descriptive text arranged across the white zone.

Pen and inkblackwhitegoldburnt orange
From the label

Front label explicitly states 'AMERICAN-STYLE INDIA PALE ALE' and back label confirms 'AMERICAN-STYLE INDIA PALE ALE WITH WHITE OAK'. Hopped with Eclipse, Columbus, Chinook Incognito, Cascade, and Liquid Lupulin, conditioned on white oak. Brewed & canned by DSSOLVR, Asheville, NC.

Extracted from label art by hopgrail · fields verified against the filing

The house

Applicant
DSSOLVR, LLC
Location
63 N LEXINGTON AVE., SUITES 1F, 1G, 1H, 2B, Asheville, NC, 28801
Production
Brewed in-house

Filed alongside it