Crispy — full label as filed with TTB
Label as filed · tap for full resolutionTTB COLA 26159001000188 · cleared 8 June 2026
American Pale Ale · cleared 8 June 2026

Crispy

  1. Filedwith the TTB
  2. Cleared8 June 2026
  3. SpottedNot yet — watching
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In the register

This is the 3rd of 5 filings we hold from Dad Strength Brewing. It is one of 121 american pale ale labels approved in June 2026. It was filed and approved the same day.

Style
American Pale Ale
Alcohol
2.9%
Vessel
Cans
Family
Serial
26-188
The artwork

Vertical stripes in cream, dusty blue, and apricot dominate the front, creating an abstracted retro-modern band across the label. The beer name and ABV sit centred above the stripes in heavy sans-serif capitals, with "94 Calories!" positioned in script italic along the stripe field. A small two-panel cartoon vignette of two men's heads—one speaking "I'm thirsty!" and the other "Hi thirsty, I'm Dad!"—appears below in pen-and-ink line drawing. The back panel features centred narrative text in serif body type.

Vector flatcreamapricotdusty blueblack
From the label

The Dadstory A few years back Stache Dad (Craig) was mixing non-alcoholic craft beers with regular craft beers in the same glass to make his own mid-strength brews. One day, he told Hat Dad (Ryan), who said, "Genius. Craft beer with all the flavor – but without the regret and extra calories. Why isn't this a thing? Let's make it!" Cut to an '80s-style beer-making montage, and voilà: Dad Strength was born. Try it for yourself to see why we say it's brewed for a better tomorrow. "I'm thirsty!" "Hi, thirsty, I'm Dad."

Extracted from label art by hopgrail · fields verified against the filing

The house

Applicant
Atlas Brew Works, Atlas Brew Works LLC
Location
600 HOWARD RD SE STE 100, wasington, DC, 20020
Production
Brewed in-house

Filed alongside it