Lobster vs Broccoli
- Filedwith the TTB
- Cleared23 July 2026
- SpottedNot yet — watching
Register-wide, a cleared beer typically surfaces at its brewery within 17 days — four out of five inside 29 — measured across 137 filings we've watched land. This page gets stamped the moment it's seen.
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Grails are watched nightly — you get word the morning this one is first seen. Every Aurora Brewing Co filing? Follow the brewery.
This filing went on record 23 July 2026, before the beer reached a shelf. Every week's new filings, read and delivered Tuesday morning.
This is the 5th of 7 label filings we hold from Aurora Brewing Co. It is one of 183 double / imperial ipa labels approved in July 2026. It was filed and approved the same day. The label names 4 hops — Simcoe Cryo, Nelson Bliss, Mosaic Cryo and Strata, and carries ddh, hazy on the front.
A stylized red lobster and green broccoli crown face off across a teal water line, rendered in bold comic-inked linework against a gradient sky that shifts from golden yellow at the top to burnt orange near the horizon. The two creatures occupy the full width of the label in a confrontational stance, with fine hatching and stippling adding texture to their forms. The beer name appears in large orange-yellow letters with a red drop shadow positioned across the water line, anchoring the composition.
From the label“New England Style Double India Pale Ale with NYS Wildflower Honey. Double Dry-Hopped with Simcoe, Simcoe Cryo, Nelson Bliss, Mosaic Cryo, and Strata Hops.”
Extracted from label art by hopgrail · fields verified against the filing
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