Consider The Lobster — full label as filed with TTB
Label as filed · tap for full resolutionPLATE Nº 26204001000042 · cleared 23 July 2026
Fruited Sour · cleared 23 July 2026

Consider The Lobster

  1. Filedwith the TTB
  2. Cleared23 July 2026
  3. SpottedNot yet — watching

Register-wide, a cleared beer typically surfaces at its brewery within 17 days — four out of five inside 29 — measured across 137 filings we've watched land. This page gets stamped the moment it's seen.

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One email when the register first sees it on a shelf scan or the brewery's own board. Nothing else, and a stop link in it.

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Grails are watched nightly — you get word the morning this one is first seen. Every Aurora Brewing Co. filing? Follow the brewery.

The Weekly Docket

This filing went on record 23 July 2026, before the beer reached a shelf. Every week's new filings, read and delivered Tuesday morning.

In the register

This is the 5th of 7 label filings we hold from Aurora Brewing Co. It is one of 91 fruited sour labels approved in July 2026. It was filed and approved the same day. The label names one hop, Simcoe, and carries fruited on the front.

Certificate of Label Approval
StyleFruited Sour
AlcoholNot stated on filing
VesselCans
HopsSimcoe
FamilySour
Modifiersfruited
Serial26-42
Cleared23 July 2026
ProvenanceUS TTB COLA — the filing itself
The artwork

A red lobster floats across a psychedelic sky of undulating bands in blue, yellow, pink, orange, lavender, and white, with white clouds scattered throughout. The composition is full-bleed, with the lobster centered horizontally and positioned in the upper-middle third. Typography is minimal and functional: the brewery name in dark sans-serif caps at the top, the beer name in a large maroon sans-serif below the lobster, followed by a smaller description in the same typeface. The finish appears to be standard print on a matte substrate.

Vector flatblueyellowpinkred
From the label

Label explicitly states 'FRUITED SOUR INDIA PALE ALE WITH NYS WILDFLOWER HONEY, ALPHONSE MANGO, PINEAPPLE, JAPANESE SUDACHI LIME, MILK SUGAR, MALDON FLAKED SEA SALT, AND SIMCOE HOPS.' The product is classified as a fruited sour with fruit additions (mango, pineapple, lime) and sour characteristics. While the label mentions 'India Pale Ale,' the explicit 'FRUITED SOUR' designation and the presence of multiple fruit additions, honey, and salt (gose-like elements) make fruited_sour the most accurate classification. The TTB class code 906 (Malt Beverage Specialties - Flavored) supports the specialty/adjunct nature.

Extracted from label art by hopgrail · fields verified against the filing

The house

Applicant
Aurora Ale & Lager Co., Chaotic Ales, Inc.
Location
1891 STATE ROUTE 90 N, King Ferry, NY, 13081
Production
Brewed in-house

The hunt

We're the register, not the store — no stock promises. These are the searches we'd run for this one.