And This Is The Unholiest label
Label · tap for full size
Double / Imperial IPA · label approved 29 June 2026

And This Is The Unholiest

Burial Beer Co.North Carolina
  • 10.2% ABV
  • Cans
  • DDH
Hop, as printed on the label

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Burial Beer Co.'s Double / Imperial IPA. Label approved 29 June 2026; not spotted on a shelf or tap list yet.

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More from Burial Beer Co.

All 208 →

Also naming Simcoe and Amarillo

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  1. Label submitted26 June 2026
  2. Label approved29 June 2026
  3. SpottedNot yet

Half of newly approved labels turn up on a brewery's menu or in a release announcement within 17 days, and four in five within 38 (measured across 272 labels we've tracked).

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About this beer

This is the 124th of 208 labels we have from Burial Beer Co. It is one of 215 double / imperial ipa labels approved in June 2026. Its label was approved 3 days after it was submitted. The label names 7 hops — Simcoe, Strata, Amarillo, Simcoe Cryo, Eclipse Liquid, Lupulin and Strata Hyperboost, and carries ddh on the front.

Where this comes from
TTB ID26177001000438
Serial26ITUC
Label approved29 June 2026
Submitted26 June 2026
Name on the approvalBurial Beer Co., Burial Beer Co., LLC
StyleDouble / Imperial IPA
Class / type902 · Ale
Alcohol10.2%
VesselCans
FamilyIPA
ModifiersDDH
OriginNorth Carolina
SourceUS TTB label approval (COLA), not a shelf listing

Read from the label art by Hop Grail. Fields checked against the approved label. How we get this data

The artwork

A mountain ridge silhouetted against a twilight sky dominates the full-bleed composition, with a gradient transitioning from deep blue at the top through orange and amber at the horizon to black peaks. The beer name appears in white sans-serif caps on the left side, alongside the ABV and a cream-coloured circular emblem bearing the brewery mark. Regulatory text runs vertically along the right edge in white type on black. The overall effect is a landscape-scene photograph or high-contrast digital rendering of a sunset or sunrise.

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From the label

“The truth is far quieter than catastrophe. Arriving after the lights have dimmed. And the music fades out. Lurking in the stillness after the final embrace. When we realize the greatest moments of existence have no interest in returning for an encore. This Triple India Pale Ale will be brewed NEVER AGAIN. Mashed with wheat and oats. Whirlpooled with Simcoe and Amarillo Cryo. Triple dry-hopped with reckless charges of Simcoe, Strata, Amarillo, Simcoe Cryo, Eclipse Liquid Lupulin, and a final smattering of Strata Hyperboost.”

The brewery

Brand
Burial Beer Co.
Brewed at
Burial Beer Co., Burial Beer Co., LLC
Location
40 COLLIER AVE, Asheville, NC, 28801
Production
Brewed in-house

Brew it

The label names its hops — Simcoe, Strata, Amarillo… — which is enough for a real starting point.

The bench sheet →

The hunt

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