And This Is The Unholiest — full label as filed with TTB
Label as filed · tap for full resolutionTTB COLA 26177001000438 · cleared 29 June 2026
Double / Imperial IPA · cleared 29 June 2026

And This Is The Unholiest

  1. Filedwith the TTB
  2. Cleared29 June 2026
  3. SpottedNot yet — watching
On your grail list. We'll tell you when it lands.
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In the register

This is the 42nd of 85 filings we hold from Burial Beer Co. It is one of 215 double / imperial ipa labels approved in June 2026. It cleared 3 days after it was filed. The label names 7 hops — Simcoe, Strata, Amarillo, Simcoe Cryo, Eclipse Liquid, Lupulin and Strata Hyperboost, and carries ddh on the front.

Style
Double / Imperial IPA
Alcohol
10.2%
Vessel
Cans
Hops
Simcoe, Strata, Amarillo, Simcoe Cryo, Eclipse Liquid, Lupulin, Strata Hyperboost
Family
Serial
26-438
Modifiers
DDH
The artwork

A mountain ridge silhouetted against a twilight sky dominates the full-bleed composition, with a gradient transitioning from deep blue at the top through orange and amber at the horizon to black peaks. The beer name appears in white sans-serif caps on the left side, alongside the ABV and a cream-coloured circular emblem bearing the brewery mark. Regulatory text runs vertically along the right edge in white type on black. The overall effect is a landscape-scene photograph or high-contrast digital rendering of a sunset or sunrise.

Photographicblackorangebluecream
From the label

The truth is far quieter than catastrophe. Arriving after the lights have dimmed. And the music fades out. Lurking in the stillness after the final embrace. When we realize the greatest moments of existence have no interest in returning for an encore. This Triple India Pale Ale will be brewed NEVER AGAIN. Mashed with wheat and oats. Whirlpooled with Simcoe and Amarillo Cryo. Triple dry-hopped with reckless charges of Simcoe, Strata, Amarillo, Simcoe Cryo, Eclipse Liquid Lupulin, and a final smattering of Strata Hyperboost.

Extracted from label art by hopgrail · fields verified against the filing

The house

Applicant
Burial Beer Co., Burial Beer Co., LLC
Location
40 COLLIER AVE, Asheville, NC, 28801
Production
Brewed in-house

Filed alongside it