Pickup Citra Pale Ale
- Filedwith the TTB
- Cleared8 July 2026
- SpottedNot yet — watching
On your grail list. We'll tell you when it lands.This is the 7th of 16 filings we hold from Matchless. It is one of 88 american pale ale labels approved in July 2026. It cleared 1 day after it was filed. The label names 3 hops — Citra, Citra and Citra. The label carries the Brewers Association independent seal.
A 1970s-style pickup truck in orange and red with white walls dominates the front label, rendered in a clean vector illustration style with black outlines and minimal shading. The truck is positioned at a three-quarter angle against a plain cream background. The beer name "PICKUP" appears above the truck in large orange sans-serif lettering, with "CITRA PALE ALE" in black serif and sans-serif type below. The back panel repeats the brewery's branding and includes regulatory information in orange and black type on cream stock.
From the label“STORE COLD. DRINK FRESH.”
Extracted from label art by hopgrail · fields verified against the filing
