Pickup Citra Pale Ale
- 5% ABV
- Cans
Matchless' American Pale Ale. Label approved 8 July 2026; not spotted on a shelf or tap list yet.
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- Label submitted7 July 2026
- Label approved8 July 2026
- SpottedNot yet
Half of newly approved labels turn up on a brewery's menu or in a release announcement within 16 days, and four in five within 38 (measured across 275 labels we've tracked).
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This is the 32nd of 52 labels we have from Matchless. It is one of 88 american pale ale labels approved in July 2026. Its label was approved 1 day after it was submitted. The label names 3 hops — Citra, Citra and Citra. The label carries the Brewers Association independent seal.
Where this comes from
Read from the label art by Hop Grail. Fields checked against the approved label. How we get this data
A 1970s-style pickup truck in orange and red with white walls dominates the front label, rendered in a clean vector illustration style with black outlines and minimal shading. The truck is positioned at a three-quarter angle against a plain cream background. The beer name "PICKUP" appears above the truck in large orange sans-serif lettering, with "CITRA PALE ALE" in black serif and sans-serif type below. The back panel repeats the brewery's branding and includes regulatory information in orange and black type on cream stock.
From the label“STORE COLD. DRINK FRESH.”
The brewery
Brew it
The label names its hops — Citra, Citra, Citra — which is enough for a real starting point.
The bench sheet →The hunt
We track beers, we don't sell them — no stock promises. These are the searches we'd run for this one.