El Rhodeo
- Filedwith the TTB
- Cleared5 June 2026
- SpottedNot yet — watching
On your grail list. We'll tell you when it lands.This is the 49th of 116 filings we hold from Moniker Brewery. It is one of 48 mexican lager labels approved in June 2026. It was filed and approved the same day. The label names one hop, Saaz.
A cowboy in a cream shirt and dark jeans lassoes a bull across the front label, rendered in comic-inked line art with orange and blue accents. The figure and animal occupy the left-center field while a bold, vertically stacked blue sans-serif logotype reading "EL RHODEO" repeats down the right side against the cream ground. The entire label has a weathered, speckled texture throughout, and regulatory and ingredients panels occupy the left and right margins in small type.
From the label“El Rodeo is a Mexican style lager. But not just any big brand, Mexican style lager – it's a small one. An unheard of one. But one with a story to tell nonetheless. You see, sometimes in life you have to mess with the bull. It's just the right thing to do. And well, we all know; 'You mess with the bull, you get the horns'. That's gonna happen. But also in life (and more importantly) it's not about getting the horns, it's about getting up after words. So, much like the linetes of old Mexico; Always get back up. Salud!”
Extracted from label art by hopgrail · fields verified against the filing
