Lake Bait — full label as filed with TTB
Label as filed · tap for full resolutionPLATE Nº 26212001000528 · cleared 3 August 2026
West Coast IPA · collaboration · cleared 3 August 2026

Lake Bait

A TTB label filing on the register, cleared 3 August 2026. TTB ID 26212001000528. This is the paperwork, not a shelf listing.

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One email when the register first sees it on a shelf scan or the brewery’s own board. Nothing else, and a stop link in it.

  1. Filedwith the TTB
  2. Cleared3 August 2026
  3. SpottedNot yet — watching

Register-wide, a cleared beer typically surfaces at its brewery within 15 days — four out of five inside 32 — measured across 220 filings we've watched land. This page gets stamped the moment it's seen.

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Every Surly Brewing Co / Firestone Walker Brewing Company filing lives on the house page.

Weekly Docket — optional

This filing went on record 3 August 2026, before the beer reached a shelf. Check Friday's register for this house. The docket is a second, optional dispatch.

In the register

This is the 1st of 2 label filings we hold from Surly Brewing Co / Firestone Walker Brewing Company. It is one of 87 west coast ipa labels approved in August 2026. It cleared 3 days after it was filed. The label names 3 hops — Cryo Krush, Anchovy and Mosaic.

Certificate of Label Approval
TTB ID26212001000528
Serial260731
StyleWest Coast IPA
Class / type902 · Ale
Alcohol7%
VesselCans
FamilyIPA
FilingCollaboration
OriginMinnesota
Cleared3 August 2026
ProvenanceUS TTB COLA — the filing itself, not a shelf listing
The artwork

A landscape scene dominates the label: a river or lake with a small boat carrying three figures approaches a distant waterfall, flanked by dense coniferous forest in dark green and black. The beer name "LAKE BAIT" appears in large, bold yellow letters with black outlines, positioned centrally over the water. The composition uses a full-bleed illustration technique rendered in a comic-inked style with distinct colour separation—turquoise water, forest greens and blacks, and the golden type creating the focal point.

Comic inkyellowblackturquoiseforest green
From the label

“Our friends and California legends, Firestone Walker, made the trek to Minnesota to brew this collab beer. Lake Bait is brewed with Cryo Krush, Anchovy, and Mosaic hops, delivering bright aromas of tangerine, mixed berries, and watermelon hard candy accompanied by tropical notes of guava and fresh mango, finishing with a dry yet balanced, resinous hop character. Expect intense aromas and a smooth bitterness that pairs with any adventure, on or off the lake.”

Extracted from label art by hopgrail · fields verified against the filing

The house

Brand
Surly Brewing Co / Firestone Walker Brewing Company
Applicant
Surly Brewing Company
Location
520 MALCOLM AVE SE, Minneapolis, MN, 55414
Production
Brewed in-house

Brew it

The filing names its hops — Cryo Krush, Anchovy, Mosaic — which is enough for a real starting point.

The bench sheet →

The hunt

We're the register, not the store — no stock promises. These are the searches we'd run for this one.