Hoppy Cow
- Filedwith the TTB
- Cleared15 June 2026
- SpottedNot yet — watching
On your grail list. We'll tell you when it lands.This is the 5th of 5 filings we hold from Rio Lobo LLC. It is one of 121 american pale ale labels approved in June 2026. It cleared 4 days after it was filed.
A black-and-white dairy cow wearing a blue bow and brass bell stands in the foreground of a pastoral farmstead scene, rendered in a cheerful illustrative style. The cow faces the viewer across a field dotted with hop vines and wildflowers, with a red barn, silver silo, and distant pasture visible behind. The beer name and brewery logo appear in script across the upper portion, while the style name and size are set in black sans-serif type at the lower center. The label employs a bright palette of blues, greens, reds, and creams typical of mid-century agricultural imagery.
From the label“Label explicitly states 'Hoppy Cow ALE'. The product name 'Hoppy Cow' combined with the 'ALE' designation and the hop-forward branding suggests an American pale ale. The fine print reads 'Brewed and canned by Rio Lobo LLC, Weyauwega, WI' indicating self-production. Package is a 1 Pint (473 ml) can based on the label format and UPC present.”
Extracted from label art by hopgrail · fields verified against the filing
