White Rooster
- Filedwith the TTB
- Cleared12 June 2026
- SpottedNot yet — watching
On your grail list. We'll tell you when it lands.This is the 3rd of 5 filings we hold from Rio Lobo LLC. It is one of 16 american wheat labels approved in June 2026. It cleared 1 day after it was filed.
A large white rooster with a red comb and wattle stands centered against a black background, holding stalks of grain in its beak. The bird is rendered in digital illustration with naturalistic feather detail, golden-yellow legs, and a prominent black tail. The beer name appears in script above the rooster, with "White Rooster" and "Pale Wheat Lager" set in sans-serif type below. A small oval landscape vignette featuring the brewery's logo appears in the lower left corner.
From the label“Front label explicitly states 'Pale Wheat Lager' as the style designation. Back label confirms 'Brewed and canned by Rio Lobo LLC, Weyauwega, WI 54983' indicating self-production. The style 'Pale Wheat Lager' is a wheat beer variant; however, the taxonomy does not include a 'pale wheat lager' node. The closest match is american_wheat, which encompasses wheat ales and wheat beers. The 'lager' designation in the product name conflicts with the american_wheat taxonomy node (which is ale-based), but american_wheat is the most appropriate available classification for a wheat-forward beer. The label clearly identifies this as a wheat beer product with no ambiguity regarding the beer identity.”
Extracted from label art by hopgrail · fields verified against the filing
