
Farmers Brew Waupaca County Fair
- Filedwith the TTB
- Cleared12 June 2026
- SpottedNot yet — watching
This is the 3rd of 5 filings we hold from Rio Lobo LLC. It is one of 101 american lager / light lager labels approved in June 2026. It cleared 1 day after it was filed.
A detailed illustration of a county fair grounds dominates the label, rendered in the style of an early-20th-century carnival scene with striped tents, crowds of figures, wooden structures, and a distant landscape of forested hills under a pale sky. The fair imagery is framed by a decorative banner reading "Waupaca County Fair" in oxblood red across the top, with "Rio Lobo" and "Special Release Craft Lager" integrated into a central medallion beneath the fair scene. The entire composition is bordered by a gold frame, and the beer name "Farmers Brew" appears in heavy condensed capitals at the top in dark blue.
From the label“Front label explicitly states 'CRAFT LAGER' below the Rio Lobo medallion. Back label confirms 'Brewed and canned by Rio Lobo LLC, Weyauwega, WI 54983' — producer and brand are the same entity at the same location, establishing self-production. The label presents a 1 Pint can format (473 ml) with no bottle cues. No ABV is printed on the visible label areas. No descriptive romance copy beyond the fair-themed artwork. The explicit 'CRAFT LAGER' designation maps to american_lager in the taxonomy.”
Extracted from label art by hopgrail · fields verified against the filing