Play It Cool
- Filedwith the TTB
- Cleared8 June 2026
- SpottedNot yet — watching
On your grail list. We'll tell you when it lands.This is the 3rd of 12 filings we hold from Cape May Brewing Co. It is one of 10 cold ipa labels approved in June 2026. It was filed and approved the same day. The label names 3 hops — Citra, Mosaic and El Dorado.
A stylized ice cube illustration dominates the center of the label, rendered in bright turquoise and lime-green with white highlights and navy shadow lines, surrounded by hop leaves in the same palette. The composition uses a split-field design with a cream central panel flanked by turquoise side sections featuring a repeating geometric lattice pattern. The beer name "PLAY IT COOL" appears in large turquoise capital letters with blue shadow effects below the ice cube, while "COLD INDIA PALE ALE" is set in smaller red type above. The label employs a matte finish with no visible special effects.
From the label“Inspired by the easygoing rhythm of Cape May— where ocean air, open skies, and unhurried days set the tone— Play It Cool is a Cold IPA brewed for dialing things back and settling into the moment. Our brewers love crafting crisp, clean lagers, and pushing the boundaries of IPAs, so we combined the best of both worlds into this Cold IPA. Brewed with a classic American adjunct lager grain bill and hopped with Citra, Mosaic, and El Dorado, it's bright, refreshing, and crafted for days when you kick back and play it cool.”
Extracted from label art by hopgrail · fields verified against the filing
