General Order No. 3
- Filedwith the TTB
- Cleared10 June 2026
- SpottedNot yet — watching
On your grail list. We'll tell you when it lands.This is the 7th of 18 filings we hold from Alternate Ending Beer Co. It is one of 160 hazy ipa labels approved in June 2026. It cleared 5 days after it was filed. The label names 3 hops — Citra, MJF Blend and Nelson Sauvin.
The front label is dominated by the beer name set in large black slab-serif capitals across the centre, with 'Alt. End.' and 'Director's' in smaller type above and 'Hazy IPA' below. A circular 'War Records Copied' stamp in dark blue occupies the upper left. The background is cream with faint handwritten script and two small circular stamps, evoking the look of a historical document or ledger page. The typography, colour palette, and archival aesthetic suggest a deliberate reference to early 20th-century official paperwork or military orders.
From the label“General Orders, No. 3. Headquarters District of Texas, Galveston, Tex., June 19, 1865. General Orders, No. 3. The people are informed that, in accordance with a proclamation from the Executive of the United States, all slaves are free. This involves an absolute equality of personal rights and rights of property, between former masters and slaves, and the connection heretofore existing between them, be-”
Extracted from label art by hopgrail · fields verified against the filing
