Craft Pils
- Filedwith the TTB
- Cleared3 June 2026
- SpottedNot yet — watching
On your grail list. We'll tell you when it lands.This is the 1st of 3 filings we hold from NOTCH. It is one of 30 non-alcoholic beer labels approved in June 2026. It was filed and approved the same day.
A hot-air balloon rendered in pen-and-ink linework occupies the upper third of the label, its envelope patterned with a crosshatch grid and suspended above a wicker basket. The branding "NOTCH" runs vertically in bold sans-serif down the left edge, with "65 CALORIES" and "NON-ALCOHOLIC" / "CRAFT PILS" stacked to its right. The composition is symmetrical, with the balloon and type arrangement mirrored across a central vertical axis, all printed in forest green on a white field with a bright magenta border.
From the label“Label explicitly states 'NON-ALCOHOLIC' and 'Contains less than 0.5% alcohol by volume' on front label. Product is identified as 'CRAFT PILS' with 'MALT BEVERAGE' designation. The 65 calories and nutritional information (13g carbohydrates, 1g protein, 0g fat) are consistent with a non-alcoholic beer. TTB class 900 (MALT BEVERAGES) with explicit non-alcoholic declaration and <0.5% ABV triggers na_beer classification.”
Extracted from label art by hopgrail · fields verified against the filing
