Athletic Brewing Noble Pils — full label as filed with TTB
Label as filed · tap for full resolutionTTB COLA 26176001000608 · cleared 29 June 2026
Non-Alcoholic Beer · cleared 29 June 2026

Athletic Brewing Noble Pils

  1. Filedwith the TTB
  2. Cleared29 June 2026
  3. Spotted4 August 2026 near Milford, CT
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In the register

This is the 1st of 3 filings we hold from Athletic Brewing Company. It is one of 30 non-alcoholic beer labels approved in June 2026. It cleared 4 days after it was filed.

Style
Non-Alcoholic Beer
Alcohol
Vessel
Cans
Family
Serial
26-608
The artwork

A large capital A rendered in gold dominates the center of the label, with a stylized wheat or barley stem integrated into its form. The left half of the label is a deep teal-blue with a subtle geometric wave pattern in the background, while the right half is a gold panel containing the brewery and product name in heavy sans-serif capitals. Typography is arranged in a split-field composition that emphasizes the monumental letterform and creates a strong vertical axis through the label.

Vector flattealgoldcream
From the label

A passion project of co-founders Bill and John, Noble Pils is an elegantly balanced take on the Pils, built with light floral and herbal aromas that jump out of the glass. The brew finishes with a warm, toasted cereal character and a measured bitterness that delights the most discerning NA drinkers.

Extracted from label art by hopgrail · fields verified against the filing

The house

Applicant
Athletic Brewing Company LLC
Location
75 CASCADE BLVD, Milford, CT, 06460
Production
Brewed in-house

Filed alongside it