
Mad Butcher! IPA
- Filedwith the TTB
- Cleared8 June 2026
- SpottedNot yet — watching
This is the 2nd of 7 filings we hold from August Schell Brewing Co. It is one of 88 west coast ipa labels approved in June 2026. It cleared 7 days after it was filed. The label names 2 hops — Citra and Mosaic.
A comic-inked caricature of a grinning butcher wielding a meat cleaver dominates the front label, surrounded by illustrated hop cones in green and gold. The figure wears a red-and-white striped shirt and is rendered in bold outlines against a bright orange gradient background with a honeycomb pattern texture. The beer name appears in large white comic-style lettering across the top, while a circular black medallion bearing the Schell's logo sits at upper centre. The label uses a West Coast–style IPA format with flavour notes and ABV displayed in a cream-coloured inset box.
From the label“A West Coast style IPA built on the Mad Butcher's favorite Citra-Mosaic hop blend, layered over crystal, 2-row, and honey malts.”
Extracted from label art by hopgrail · fields verified against the filing