Mad Butcher! IPA — full label as filed with TTB
Label as filed · tap for full resolutionTTB COLA 26152001000474 · cleared 8 June 2026
West Coast IPA · cleared 8 June 2026

Mad Butcher! IPA

  1. Filedwith the TTB
  2. Cleared8 June 2026
  3. SpottedNot yet — watching
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In the register

This is the 2nd of 7 filings we hold from August Schell Brewing Co. It is one of 88 west coast ipa labels approved in June 2026. It cleared 7 days after it was filed. The label names 2 hops — Citra and Mosaic.

Style
West Coast IPA
Alcohol
6%
Vessel
Cans
Hops
Citra, Mosaic
Family
Serial
26-474
The artwork

A comic-inked caricature of a grinning butcher wielding a meat cleaver dominates the front label, surrounded by illustrated hop cones in green and gold. The figure wears a red-and-white striped shirt and is rendered in bold outlines against a bright orange gradient background with a honeycomb pattern texture. The beer name appears in large white comic-style lettering across the top, while a circular black medallion bearing the Schell's logo sits at upper centre. The label uses a West Coast–style IPA format with flavour notes and ABV displayed in a cream-coloured inset box.

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From the label

A West Coast style IPA built on the Mad Butcher's favorite Citra-Mosaic hop blend, layered over crystal, 2-row, and honey malts.

Extracted from label art by hopgrail · fields verified against the filing

The house

Applicant
August Schell Brewing, AUGUST SCHELL BREWING COMPANY
Location
1860 SCHELL RD, New Ulm, MN, 56073
Production
Brewed in-house

Filed alongside it