Mad Butcher! IPA label
Label · tap for full size
West Coast IPA · label approved 8 June 2026

Mad Butcher! IPA

  • 6% ABV
  • Cans
Hop, as printed on the label

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Schell'S (August Schell .)'s West Coast IPA. Label approved 8 June 2026; not spotted on a shelf or tap list yet.

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More from Schell'S (August Schell .)

All 15 →

Also naming Citra and Mosaic

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  1. Label submitted1 June 2026
  2. Label approved8 June 2026
  3. SpottedNot yet

Half of newly approved labels turn up on a brewery's menu or in a release announcement within 16 days, and four in five within 38 (measured across 275 labels we've tracked).

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About this beer

This is the 5th of 15 labels we have from August Schell Brewing Co. It is one of 88 west coast ipa labels approved in June 2026. Its label was approved 7 days after it was submitted. The label names 2 hops — Citra and Mosaic.

Where this comes from
TTB ID26152001000474
Serial260989
Label approved8 June 2026
Submitted1 June 2026
Name on the approvalAugust Schell Brewing, AUGUST SCHELL BREWING COMPANY
StyleWest Coast IPA
Class / type901 · Beer
Alcohol6%
VesselCans
FamilyIPA
OriginMinnesota
SourceUS TTB label approval (COLA), not a shelf listing

Read from the label art by Hop Grail. Fields checked against the approved label. How we get this data

The artwork

A comic-inked caricature of a grinning butcher wielding a meat cleaver dominates the front label, surrounded by illustrated hop cones in green and gold. The figure wears a red-and-white striped shirt and is rendered in bold outlines against a bright orange gradient background with a honeycomb pattern texture. The beer name appears in large white comic-style lettering across the top, while a circular black medallion bearing the Schell's logo sits at upper centre. The label uses a West Coast–style IPA format with flavour notes and ABV displayed in a cream-coloured inset box.

Comic inkorangewhitegreenred
From the label

“A West Coast style IPA built on the Mad Butcher's favorite Citra-Mosaic hop blend, layered over crystal, 2-row, and honey malts.”

The brewery

Brand
Schell'S (August Schell .)
Brewed at
August Schell Brewing, AUGUST SCHELL BREWING COMPANY
Location
1860 SCHELL RD, New Ulm, MN, 56073
Production
Brewed in-house

Brew it

The label names its hops — Citra, Mosaic — which is enough for a real starting point.

The bench sheet →

The hunt

We track beers, we don't sell them — no stock promises. These are the searches we'd run for this one.