Light — full label as filed with TTB
Label as filed · tap for full resolutionPLATE Nº 26208001000022 · cleared 27 July 2026
American Lager / Light Lager · cleared 27 July 2026

Light

A TTB label filing on the register, cleared 27 July 2026. TTB ID 26208001000022. This is the paperwork, not a shelf listing.

  1. Filedwith the TTB
  2. Cleared27 July 2026
  3. SpottedNot yet — watching

Register-wide, a cleared beer typically surfaces at its brewery within 16 days — four out of five inside 30 — measured across 150 filings we've watched land. This page gets stamped the moment it's seen.

No account neededWatch this filing

One email when the register first sees it on a shelf scan or the brewery's own board. Nothing else, and a stop link in it.

On your grail list. Check Friday for this house.
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Every Schell'S (August Schell) filing lives on the house page.

Weekly Docket — optional

This filing went on record 27 July 2026, before the beer reached a shelf. Check Friday's register for this house. The docket is a second, optional dispatch.

In the register

This is the 2nd of 2 label filings we hold from August Schell Brewing Company. It is one of 89 american lager / light lager labels approved in July 2026. It was filed and approved the same day.

Certificate of Label Approval
TTB ID26208001000022
Serial260996
StyleAmerican Lager / Light Lager
Class / type901 · Beer
Alcohol3.4%
VesselCans
FamilyLager
OriginMinnesota
Cleared27 July 2026
ProvenanceUS TTB COLA — the filing itself, not a shelf listing
The artwork

A stag's head in profile faces left within a small blue circle at the top centre of the label, its antlers rendered in fine detail. Below it sits a large ornamental cartouche with a scalloped white edge and black outline, enclosing a speckled tan-and-cream field; the beer name—"Schell's LIGHT Lager"—is set across this field in black serif and script lettering, with "LIGHT" in bright blue. The label is framed by a bright blue border, and vertical type runs along both left and right edges in all-caps serif.

Vector flatbluecreamtanblack

Extracted from label art by hopgrail · fields verified against the filing

The house

Brand
Schell'S (August Schell)
Applicant
August Schell Brewing, AUGUST SCHELL BREWING COMPANY
Location
1860 SCHELL RD, New Ulm, MN, 56073
Production
Brewed in-house

Brew it

A starting-point recipe from the style and the filed ABV — derived, not tasted, and the sheet says which is which.

The bench sheet →

The hunt

We're the register, not the store — no stock promises. These are the searches we'd run for this one.