Shift Happens DDH Lager No. 01 — full label as filed with TTB
Label as filed · tap for full resolutionPLATE Nº 19311001000408 · cleared 21 November 2019
Lager (other/unspecified) · cleared 21 November 2019

Shift Happens DDH Lager No. 01

  1. Filedwith the TTB
  2. Cleared21 November 2019
  3. SpottedNot yet — watching

Register-wide, a cleared beer typically surfaces at its brewery within 17 days — four out of five inside 29 — measured across 137 filings we've watched land. This page gets stamped the moment it's seen.

On your grail list. We'll tell you when it lands.
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One email when the register first sees it on a shelf scan or the brewery's own board. Nothing else, and a stop link in it.

Ask the register:

Grails are watched nightly — you get word the morning this one is first seen. Every August Schell Brewing Co. filing? Follow the brewery.

The Weekly Docket

This filing went on record 21 November 2019, before the beer reached a shelf. Every week's new filings, read and delivered Tuesday morning.

In the register

This is the 1st of 3 label filings we hold from August Schell Brewing Co. It is one of 41 lager (other/unspecified) labels approved in November 2019. It cleared 14 days after it was filed. The label names 4 hops — Simcoe, Centennial, Amarillo and Chinook, and carries ddh, dry-hopped on the front.

Certificate of Label Approval
StyleLager (other/unspecified)
Alcohol9%
VesselCans
FamilyLager
ModifiersDDH, dry-hopped
Serial19-408
Cleared21 November 2019
ProvenanceUS TTB COLA — the filing itself
From the label

This series is a nod to our 160 years of brewing. You could say we've seen a lot of changes in our time, and beer is no exception. While brewing fine German lagers is our bread and butter, innovation and versatility are key to longevity. Although it may seem a little unconventional for Schell's to brew a double dry-hopped beer, you know what they say...Shift Happens.

Extracted from label art by hopgrail · fields verified against the filing

The house

Applicant
AUGUST SCHELL BREWING COMPANY
Location
1860 SCHELL RD, NEW ULM, MN, 56073
Production
Brewed in-house

Brew it

The filing names its hops — Simcoe, Centennial, Amarillo… — which is enough for a real starting point.

The bench sheet →

The hunt

We're the register, not the store — no stock promises. These are the searches we'd run for this one.