Old Traditional Helles Lager
- Filedwith the TTB
- Cleared14 July 2026
- SpottedNot yet — watching
Register-wide, a cleared beer typically surfaces at its brewery within 17 days — four out of five inside 29 — measured across 137 filings we've watched land. This page gets stamped the moment it's seen.
On your grail list. We'll tell you when it lands.Ask the register:
Grails are watched nightly — you get word the morning this one is first seen. Every Shoehorn Brewing filing? Follow the brewery.
This filing went on record 14 July 2026, before the beer reached a shelf. Every week's new filings, read and delivered Tuesday morning.
This is the 2nd of 3 label filings we hold from Shoehorn Brewing. It is one of 10 helles labels approved in July 2026. It cleared 1 day after it was filed. The label names 2 hops — Magnum and Tradition. The label carries the Brewers Association independent seal.
A pen-and-ink illustration of wheat or barley sheaves fills the centre of the label in golden tones, rendered with flowing, gestural linework that radiates outward from the botanicals. The beer name "Old Traditional" is hand-lettered in a cursive script that overlays the illustration, with "Helles Lager" and location set in a serif typeface below. The label is cream-coloured with gold and black inks, and the composition is vertically centred with ornamental flourishes around the wheat stems.
From the label“It all starts with what you know. This traditional German-style lager is made with the passion for good, clean, lager fermented beer. The same quality beer the German immigrants to Belleville strived to make. Brewed with a simple mix of soft water, malt, and hops. Grain: Pilsen, Carapils Hops: Magnum, Tradition”
Extracted from label art by hopgrail · fields verified against the filing
The house
Brew it
The filing names its hops — Magnum, Tradition — which is enough for a real starting point.
The bench sheet →The hunt
We're the register, not the store — no stock promises. These are the searches we'd run for this one.