Old Traditional Helles Lager label
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Old Traditional Helles Lager

Shoehorn BrewingBelleville, IL
  • Helles
  • 5.5% ABV
  • Label approved Jul 14

Had it? My score

90 seek it out · 80 would buy again · 70 fine, wouldn't seek it · 60 disappointing · 40 flawed or drain pour

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Hop, as printed on the label

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Shoehorn Brewing's Helles. Label approved 14 July 2026.

Where to find it

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About this beer

This is the 2nd of 3 labels we have from Shoehorn Brewing. It is one of 10 helles labels approved in July 2026. Its label was approved 1 day after it was submitted. The label names 2 hops — Magnum and Tradition. The label carries the Brewers Association independent seal.

The artwork

A pen-and-ink illustration of wheat or barley sheaves fills the centre of the label in golden tones, rendered with flowing, gestural linework that radiates outward from the botanicals. The beer name "Old Traditional" is hand-lettered in a cursive script that overlays the illustration, with "Helles Lager" and location set in a serif typeface below. The label is cream-coloured with gold and black inks, and the composition is vertically centred with ornamental flourishes around the wheat stems.

Pen and inkcreamgoldblack
From the label

“It all starts with what you know. This traditional German-style lager is made with the passion for good, clean, lager fermented beer. The same quality beer the German immigrants to Belleville strived to make. Brewed with a simple mix of soft water, malt, and hops. Grain: Pilsen, Carapils Hops: Magnum, Tradition”

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Brew it

The label names its hops (Magnum, Tradition), which is enough for a real starting point.

The bench sheet

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Style: LagerBrewery: Shoehorn Brewing