What If? label
Label · tap for full size
Double / Imperial IPA · label approved 7 October 2026

What If?

  • 8% ABV
  • Cans
  • hazy
Hops
Hop, as printed on the label

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Alternate Ending Beer Co.'s Double / Imperial IPA. Label approved 7 October 2026; not spotted on a shelf or tap list yet.

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More from Alternate Ending Beer Co.

All 34 →

Also naming Citra and Mosaic

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  1. Label submitted6 October 2026
  2. Label approved7 October 2026
  3. SpottedNot yet

Half of newly approved labels turn up on a brewery's menu or in a release announcement within 16 days, and four in five within 38 (measured across 275 labels we've tracked).

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About this beer

This is the 34th of 34 labels we have from Alternate Ending Beer Co. It is one of 67 double / imperial ipa labels approved in October 2026. Its label was approved 1 day after it was submitted. The label names 3 hops — Citra, Estate Cascade and Mosaic, and carries hazy on the front. The label carries the Brewers Association independent seal.

Where this comes from
TTB ID26279001000915
Serial26WI6A
Label approved7 October 2026
Submitted6 October 2026
Name on the approvalAlternate Ending Beer Co., AE Beer LLC
StyleDouble / Imperial IPA
Class / type902 · Ale
Alcohol8%
VesselCans
HopsCitra, Estate Cascade, Mosaic
FamilyIPA
Modifiershazy
OriginNew Jersey
SourceUS TTB label approval (COLA), not a shelf listing

Read from the label art by Hop Grail. Fields checked against the approved label. How we get this data

From the label

“What if you smile next time? What if we opened our brewery in a warehouse? No food. No movies. Just beer. What if we didn't open in 2020? We all would have a lot less gray hair.”

The brewery

Brand
Alternate Ending Beer Co.
Brewed at
Alternate Ending Beer Co., AE Beer LLC
Location
1057 ROUTE 34, Aberdeen, NJ, 07747
Production
Brewed in-house
Certification
BA Independent

Brew it

The label names its hops — Citra, Estate Cascade, Mosaic — which is enough for a real starting point.

The bench sheet →

The hunt

We track beers, we don't sell them — no stock promises. These are the searches we'd run for this one.