Butler Victory Lager — full label as filed with TTB
Label as filed · tap for full resolutionPLATE Nº 26210001000169 · cleared 30 July 2026
Lager (other/unspecified) · cleared 30 July 2026

Butler Victory Lager

Quaff On!Indiana

A TTB label filing on the register, cleared 30 July 2026. TTB ID 26210001000169. This is the paperwork, not a shelf listing.

Brand on the label, not the plant. The COLA applicant — the plant of record — is SUN KING BREWING COMPANY, Sun King Brewing Company, LLC (Indiana).

  1. Filedwith the TTB
  2. Cleared30 July 2026
  3. SpottedNot yet — watching

Register-wide, a cleared beer typically surfaces at its brewery within 15 days — four out of five inside 29 — measured across 175 filings we've watched land. This page gets stamped the moment it's seen.

No account neededWatch this filing

One email when the register first sees it on a shelf scan or the brewery's own board. Nothing else, and a stop link in it.

On your grail list. Check Friday for this house.
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Every Quaff On! filing lives on the house page.

Weekly Docket — optional

This filing went on record 30 July 2026, before the beer reached a shelf. Check Friday's register for this house. The docket is a second, optional dispatch.

In the register

This is the 18th of 21 label filings we hold from Quaff On! Brewing Co. It is one of 74 lager (other/unspecified) labels approved in July 2026. It cleared 1 day after it was filed. The brand on the label is Quaff On! Brewing Co; the COLA applicant — the plant of record — is SUN KING BREWING COMPANY, Sun King Brewing Company, LLC in Indiana.

Certificate of Label Approval
TTB ID26210001000169
Serial26BTQO
StyleLager (other/unspecified)
Class / type901 · Beer
Alcohol4%
VesselCans
FamilyLager
OriginIndiana
Plant of recordSUN KING BREWING COMPANY, Sun King Brewing Company, LLC
Cleared30 July 2026
ProvenanceUS TTB COLA — the filing itself, not a shelf listing
The artwork

A symmetrical label split into two identical main panels, each centred on a white bulldog head with a snarled expression flanked by laurel wreaths in navy and light blue. The bulldog and surrounding decorative elements sit atop large block letters reading "BUTLER VICTORY LAGER" in distressed, textured typeface in cyan and navy. Above the bulldog on each panel, the brewery name "QUAFF ON! BREWING CO." appears in italicized script. The background is a dark navy with a subtle woven texture. A bright cyan band across the top displays three slogans in black sans-serif capitals: "DRINK HEARTILY," "DRINK WITH CUSTO," and "QUAFF ON!" The right panel transitions into the regulatory side panel in matching cyan and navy, containing product information and marketing text set in small white caps.

Vector flatnavycyanwhite
From the label

Butler Victory Lager is a crisp, crushable lager made for gamedays & singing the Butler War Song after a Bulldog victory. Handcrafted by Quaff On! Brewing Company in partnership with Butler University. We'll sing the Butler War Song, we'll give a fighting cry, we'll fight the Butler Battle, Bulldogs ever do or die, and in the glow of Victory Fire Light, hist'ry cannot deny to add a page or two for Butler's fighting crew beneath the Hoosier sky

Extracted from label art by hopgrail · fields verified against the filing

The house

Brand
Quaff On!
Plant of record
SUN KING BREWING COMPANY, Sun King Brewing Company, LLC
Location
135 N COLLEGE AVE, INDIANAPOLIS, IN, 46202
Production
Plant of record on the COLA — not the brand

Brew it

A starting-point recipe from the style and the filed ABV — derived, not tasted, and the sheet says which is which.

The bench sheet →

The hunt

We're the register, not the store — no stock promises. These are the searches we'd run for this one.