Non-Alcoholic Beer · cleared 8 July 2026
Coors 0.0
- Filedwith the TTB
- Cleared8 July 2026
- SpottedNot yet — watching
On your grail list. We'll tell you when it lands.In the register
This is the 3rd of 8 filings we hold from Coors Brewing Co. It is one of 14 non-alcoholic beer labels approved in July 2026. It cleared 1 day after it was filed. The label carries non-alcoholic on the front.
The artwork
The front of the label features Coors' signature script logo in dark blue, positioned above a snow-capped mountain range rendered in photorealistic detail with a central peak in cobalt blue flanked by white-shaded peaks. The composition is centred and symmetrical, with the mountain scene occupying roughly half the label's height above the tagline
From the label“When the Mountains Turn Blue It's as Cold as the Rockies® COLD AS THE ROCKIES®”
Extracted from label art by hopgrail · fields verified against the filing
The house
Applicant
Molson Coors Beverage Company USA LLC
Location
300 12TH ST, GOLDEN, CO, 80401
Production
Brewed in-house
