0.0 label
Label · tap for full size
Non-Alcoholic Beer · label approved 8 July 2026

0.0

  • 0% ABV
  • Cans
  • non-alcoholic

Coors Brewing Co.'s Non-Alcoholic Beer. Label approved 8 July 2026; not spotted on a shelf or tap list yet.

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  1. Label submitted7 July 2026
  2. Label approved8 July 2026
  3. SpottedNot yet

Half of newly approved labels turn up on a brewery's menu or in a release announcement within 16 days, and four in five within 38 (measured across 275 labels we've tracked).

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About this beer

This is the 4th of 5 labels we have from Coors Brewing Co. It is one of 14 non-alcoholic beer labels approved in July 2026. Its label was approved 1 day after it was submitted. The label carries non-alcoholic on the front.

Where this comes from
TTB ID26188001000498
Serial260022
Label approved8 July 2026
Submitted7 July 2026
Name on the approvalMolson Coors Beverage Company USA LLC
StyleNon-Alcoholic Beer
Class / type907 · Cereal Beverages - Near Beer (Non Alcoholic)
Alcohol0%
VesselCans
FamilySpecialty
Modifiersnon-alcoholic
OriginColorado
SourceUS TTB label approval (COLA), not a shelf listing

Read from the label art by Hop Grail. Fields checked against the approved label. How we get this data

The artwork

The front of the label features Coors' signature script logo in dark blue, positioned above a snow-capped mountain range rendered in photorealistic detail with a central peak in cobalt blue flanked by white-shaded peaks. The composition is centred and symmetrical, with the mountain scene occupying roughly half the label's height above the tagline

Photographiccreamcobalt bluewhitegrey
From the label

“When the Mountains Turn Blue It's as Cold as the Rockies® COLD AS THE ROCKIES®”

The brewery

Brand
Coors Brewing Co.
Brewed at
Molson Coors Beverage Company USA LLC
Location
300 12TH ST, GOLDEN, CO, 80401
Production
Brewed in-house

The hunt

We track beers, we don't sell them — no stock promises. These are the searches we'd run for this one.