Project Mayhem
- Filedwith the TTB
- Cleared5 June 2026
- SpottedNot yet — watching
On your grail list. We'll tell you when it lands.This is the 5th of 18 filings we hold from Alt. End. Director's Cut. It is one of 160 hazy ipa labels approved in June 2026. It was filed and approved the same day. The label names 3 hops — Citra, Mosaic and Rakau. The label carries the Brewers Association independent seal.
The label divides vertically into three sections: a left panel with stacked black sans-serif type reading 'BUY PROJECT MAYHEM CONSUMER HAZY IPA DRINK CONFORM' in varying weights, with 'HAZY IPA' set in cyan; a centre panel dominated by a stylized black geometric face or mask with angular features—a horizontal slash for eyes, rectangular voids for a nose, and a curved lower section suggesting a mouth—set against cream; and a right regulatory panel in black with vertical text and a barcode. The overall composition is stark and confrontational, using only black, cream, and cyan across a split-field layout.
From the label“YOU ARE NOT THE BEER YOU DRINK. I AM JACK'S HAZY INDIA PALE ALE.”
Extracted from label art by hopgrail · fields verified against the filing
