Know what your breweries are pouring next — Hop Grail's register of US beer label approvals.
Project Mayhem
- 6% ABV
- Cans
Alt. End. Director's Cut's Hazy IPA. Label approved 5 June 2026.
Brewed at Alternate Ending Beer Co., AE Beer LLC (New Jersey). More brewed there.
More from Alt. End. Director's Cut
All 3 →
Also naming Citra and Mosaic
- Label submitted5 June 2026
- Label approved5 June 2026
- SpottedNo sighting on file
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This is the 1st of 3 labels we have from Alt. End. Director's Cut. It is one of 157 hazy ipa labels approved in June 2026. It was submitted and approved the same day. The label names 3 hops — Citra, Mosaic and Rakau. The brand on the label is Alt. End. Director's Cut; it was brewed at Alternate Ending Beer Co., AE Beer LLC in New Jersey. The label carries the Brewers Association independent seal.
Where this comes from
Read from the label art by Hop Grail. Fields checked against the approved label. How we get this data
The label divides vertically into three sections: a left panel with stacked black sans-serif type reading 'BUY PROJECT MAYHEM CONSUMER HAZY IPA DRINK CONFORM' in varying weights, with 'HAZY IPA' set in cyan; a centre panel dominated by a stylized black geometric face or mask with angular features—a horizontal slash for eyes, rectangular voids for a nose, and a curved lower section suggesting a mouth—set against cream; and a right regulatory panel in black with vertical text and a barcode. The overall composition is stark and confrontational, using only black, cream, and cyan across a split-field layout.
From the label“YOU ARE NOT THE BEER YOU DRINK. I AM JACK'S HAZY INDIA PALE ALE.”
The brewery
Brew it
The label names its hops — Citra, Mosaic, Rakau — which is enough for a real starting point.
The bench sheet →The hunt
We track beers, we don't sell them — no stock promises. These are the searches we'd run for this one.