Hamm's Cold Beer — full label as filed with TTB
Label as filed · tap for full resolutionTTB COLA 26149001000310 · cleared 1 June 2026
American Lager / Light Lager · cleared 1 June 2026

Hamm's Cold Beer

  1. Filedwith the TTB
  2. Cleared1 June 2026
  3. SpottedNot yet — watching
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In the register

This is the 1st of 8 filings we hold from Hamm's Brewing Co. It is one of 101 american lager / light lager labels approved in June 2026. It cleared 3 days after it was filed.

Style
American Lager / Light Lager
Alcohol
4.7%
Vessel
Cans
Family
Serial
26-310
The artwork

The label features a horizontal tripartite composition with a cream field at top, a gold-striped band running across, and a navy blue band at the bottom. The dominant visual is the word "Hamm's" rendered in large red script lettering across the centre, with "COLD BEER" in white sans-serif capitals on the navy ground below. A small red shield emblem containing a white wagon-wheel motif anchors the upper centre, flanked by event details in black type.

Type onlyredcreamnavygold
From the label

Label states 'BEER' with ingredients: WATER, BARLEY MALT, CORN SYRUP (MALTOSE), YEAST, HOPS — classic American lager adjunct grain bill with corn syrup; no explicit style designation beyond 'COLD BEER' which is a marketing phrase, not a style. TTB class 901 BEER. Inferred american_lager from adjunct ingredient profile (corn syrup/maltose) and Hamm's brand identity as a standard American lager.

Extracted from label art by hopgrail · fields verified against the filing

The house

Applicant
Molson Coors Beverage Company USA LLC
Location
4000 W STATE ST, MILWAUKEE, WI, 53208
Production
Brewed in-house

Filed alongside it