717 — full label as filed with TTB
Label as filed · tap for full resolutionPLATE Nº 26147001000437 · cleared 28 May 2026
Pilsner · cleared 28 May 2026

717

  1. Filedwith the TTB
  2. Cleared28 May 2026
  3. SpottedNot yet — watching

Register-wide, a cleared beer typically surfaces at its brewery within 17 days — four out of five inside 29 — measured across 137 filings we've watched land. This page gets stamped the moment it's seen.

On your grail list. We'll tell you when it lands.
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One email when the register first sees it on a shelf scan or the brewery's own board. Nothing else, and a stop link in it.

Ask the register:

Grails are watched nightly — you get word the morning this one is first seen. Every Tröegs Independent Brewing filing? Follow the brewery.

The Weekly Docket

This filing went on record 28 May 2026, before the beer reached a shelf. Every week's new filings, read and delivered Tuesday morning.

In the register

This is the 2nd of 3 label filings we hold from Tröegs Independent Brewing. It is one of 28 pilsner labels approved in May 2026. It cleared 1 day after it was filed. The label names 3 hops — Nelson Sauvin, Motueka and Citra. The label carries the Brewers Association independent seal.

Certificate of Label Approval
StylePilsner
AlcoholNot stated on filing
VesselCans
FamilyLager
Serial26-437
Cleared28 May 2026
ProvenanceUS TTB COLA — the filing itself
The artwork

A stylized 3D isometric numerals '717' in white and yellow fill dominate the centre of a bright turquoise field, set against an orange organic shape. Scattered around the numbers are small comic-style graphic elements — stars, planets, geometric shapes, and abstract marks — in magenta, black, white, and yellow. Below the numerals, 'NEW ZEALAND-STYLE PILSNER' appears in uppercase, with 'OPEN FERMENTED' above it in white and orange respectively. The right edge houses brewery collaboration logos and product information in black type on the turquoise ground.

Vector flatturquoiseorangeyellowwhite
From the label

We taste: melon, white grape, bright citrus

Extracted from label art by hopgrail · fields verified against the filing

The house

Applicant
TROEGS BREWING COMPANY
Location
200 E HERSHEY PARK DR, HERSHEY, PA, 17033
Production
Brewed in-house
Certification
BA Independent

The hunt

We're the register, not the store — no stock promises. These are the searches we'd run for this one.