Heineken 0.0
- Filedwith the TTB
- Cleared2 June 2026
- SpottedNot yet — watching
On your grail list. We'll tell you when it lands.This is the 5th of 7 filings we hold from Heineken. It is one of 30 non-alcoholic beer labels approved in June 2026. It cleared 13 days after it was filed. The label carries non-alcoholic on the front. It is an imported label, filed for US distribution.
The front of the can features a stylized New York City skyline rising above the US Open tennis stadium, rendered in a 3D geometric style with the buildings highlighted in yellow, blue, red, and cream tones against a deep teal gradient sky scattered with white stars. Two yellow flaming tennis balls fly upward from the stadium toward the top of the composition. The back panel repeats the Heineken 0.0 branding and includes a signature referencing Serena Williams' 2014 US Open title win.
From the label“Label explicitly states '0.0% ALC./VOL.' and 'ALCOHOL FREE'; TTB class 957 CEREAL BEVERAGES - NEAR BEER (NON ALCOHOLIC); product name 'Heineken 0.0 Alcohol Free'. Classified as na_beer. category_confidence is low (~0.15) because this is a non-alcoholic malt beverage (near beer), not a conventional beer product.”
Extracted from label art by hopgrail · fields verified against the filing
