Heineken Original — full label as filed with TTB
Label as filed · tap for full resolutionPLATE Nº 26247001000184 · cleared 9 September 2026
Lager (other/unspecified) · cleared 9 September 2026 · imported

Heineken Original

  1. Filedwith the TTB
  2. Cleared9 September 2026
  3. SpottedNot yet — watching

Register-wide, a cleared beer typically surfaces at its brewery within 17 days — four out of five inside 29 — measured across 137 filings we've watched land. This page gets stamped the moment it's seen.

On your grail list. We'll tell you when it lands.
Tasted it? Journal it
No account neededTell me when it lands

One email when the register first sees it on a shelf scan or the brewery's own board. Nothing else, and a stop link in it.

Ask the register:

Grails are watched nightly — you get word the morning this one is first seen. Every Heineken filing? Follow the brewery.

The Weekly Docket

This filing went on record 9 September 2026, before the beer reached a shelf. Every week's new filings, read and delivered Tuesday morning.

In the register

This is the 10th of 10 label filings we hold from Heineken. It is one of 14 lager (other/unspecified) labels approved in September 2026. It cleared 5 days after it was filed. It was brewed under contract — HEINEKEN USA INCORPORATED holds the permit, which is ordinary in the register and easy to miss on a shelf. It is an imported label, filed for US distribution.

Certificate of Label Approval
StyleLager (other/unspecified)
Alcohol5%
VesselBottles
FamilyLager
Serial26-184
Cleared9 September 2026
ProvenanceUS TTB COLA — the filing itself
From the label

PREMIUM QUALITY LAGER BEER PREMIUM MALT LAGER DIPLOME D'HONNEUR AMSTERDAM EN 1883 EST. 1873 MÉDAILLE D'OR PARIS 1875 GRAND PRIX PARIS 1889 HORS CONCOURS MEMBRE DU JURY PARIS 1900

Extracted from label art by hopgrail · fields verified against the filing

The house

Applicant
HEINEKEN USA INCORPORATED
Location
360 HAMILTON AVE STE 1103 , PT 11TH FL & 12TH FL., WHITE PLAINS, NY, 10601
Production
Contract-brewed

Brew it

A starting-point recipe from the style and the filed ABV — derived, not tasted, and the sheet says which is which.

The bench sheet →

The hunt

We're the register, not the store — no stock promises. These are the searches we'd run for this one.