Heineken 0.0
- Filedwith the TTB
- Cleared5 June 2026
- SpottedNot yet — watching
On your grail list. We'll tell you when it lands.This is the 6th of 7 filings we hold from Heineken. It is one of 30 non-alcoholic beer labels approved in June 2026. It cleared 16 days after it was filed. The label carries non-alcoholic on the front. It is an imported label, filed for US distribution.
A stylized illustration dominates the front label, depicting a tennis player's hands gripping a racket and holding a flaming tennis ball against a red, white, and blue striped American flag background. The composition layers a decorative blue face profile in the upper portion, with bold orange and red flames bursting from the ball. The palette is navy, bright red, white, and orange against a darker blue field, with the Heineken branding and US Open tennis logo positioned at the right and top edges respectively. The finish appears to be standard offset litho on aluminum with bright, saturated colours.
From the label“Label explicitly states '0.0% ALC./VOL.' and 'ALCOHOL FREE' on the front panel; TTB class 957 CEREAL BEVERAGES - NEAR BEER (NON ALCOHOLIC) corroborates. 'MALT BEVERAGE WITH NATURAL FLAVOR' in fine print.”
Extracted from label art by hopgrail · fields verified against the filing
