Heineken 0.0 — full label as filed with TTB
Label as filed · tap for full resolutionTTB COLA 26140001000421 · cleared 2 June 2026
Non-Alcoholic Beer · cleared 2 June 2026 · imported

Heineken 0.0

  1. Filedwith the TTB
  2. Cleared2 June 2026
  3. SpottedNot yet — watching
On your grail list. We'll tell you when it lands.
Tasted it? Journal it
In the register

This is the 5th of 7 filings we hold from Heineken. It is one of 30 non-alcoholic beer labels approved in June 2026. It cleared 13 days after it was filed. The label carries non-alcoholic on the front. It is an imported label, filed for US distribution.

Style
Non-Alcoholic Beer
Alcohol
0%
Vessel
Cans
Family
Serial
26-421
Modifiers
non-alcoholic
The artwork

A stylized New York City skyline dominates the center, rendered in black silhouette against a large yellow tennis ball set behind the buildings. A flaming tennis ball streaks across the upper portion in orange and yellow, casting white light rays outward. The composition sits on a navy ground with a red date badge reading '2013' and scattered confetti in pink and purple dots at the base, with a green art-deco border frame along the bottom edge. The Heineken 0.0 logotype and red star anchor the upper right, while a smaller version with Serena Williams' signature appears on the back panel.

Vector flatnavyyellowblackorange
From the label

2013 Serena Williams' 5th US Open Title LIMITED EDITION CAN

Extracted from label art by hopgrail · fields verified against the filing

The house

Applicant
HEINEKEN USA INCORPORATED
Location
360 HAMILTON AVE STE 1103 , PT 11TH FL & 12TH FL., WHITE PLAINS, NY, 10601
Production
Brewed in-house

Filed alongside it