Heineken 0.0 — full label as filed with TTB
Label as filed · tap for full resolutionTTB COLA 26140001000418 · cleared 2 June 2026
Non-Alcoholic Beer · cleared 2 June 2026 · imported

Heineken 0.0

  1. Filedwith the TTB
  2. Cleared2 June 2026
  3. SpottedNot yet — watching
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In the register

This is the 5th of 7 filings we hold from Heineken. It is one of 30 non-alcoholic beer labels approved in June 2026. It cleared 13 days after it was filed. The label carries non-alcoholic on the front. It is an imported label, filed for US distribution.

Style
Non-Alcoholic Beer
Alcohol
0%
Vessel
Cans
Family
Serial
26-418
Modifiers
non-alcoholic
The artwork

A 3D-rendered cityscape occupies the central panel, showing New York skyscrapers in isometric perspective beneath a gradient sky that shifts from deep blue to cyan. A flaming tennis ball arcs overhead, trailed by yellow and orange, while a bold red upward-trending arrow curves through the buildings. The composition is framed by a dark navy field with the US Open 2012 logo and Heineken branding positioned at top and side, with a signature element and text anchor the lower panel.

3D rendernavycyanredyellow
From the label

2012 Serena Williams' 4th US Open Title

Extracted from label art by hopgrail · fields verified against the filing

The house

Applicant
HEINEKEN USA INCORPORATED
Location
360 HAMILTON AVE STE 1103 , PT 11TH FL & 12TH FL., WHITE PLAINS, NY, 10601
Production
Brewed in-house

Filed alongside it