Heineken 0.0 — full label as filed with TTB

Label as filed · tap for full resolutionTTB COLA 26140001000415 · cleared 2 June 2026

Non-Alcoholic Beer · cleared 2 June 2026 · imported

Heineken 0.0

Heineken

Filedwith the TTB
Cleared2 June 2026
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In the register

This is the 5th of 7 filings we hold from Heineken. It is one of 30 non-alcoholic beer labels approved in June 2026. It cleared 13 days after it was filed. The label carries non-alcoholic on the front. It is an imported label, filed for US distribution.

Style

Non-Alcoholic Beer

Alcohol

Vessel

Cans

Family

Specialty

Serial

26-415

Modifiers

non-alcoholic

The artwork

A stylized art-deco marquee dominates the upper half, rendered in orange and red with geometric patterns and diamond motifs, flanked by a tennis ball wreathed in flames on the right and the US Open logo on the upper right. The marquee reads

Vector flatnavyorangeredyellow

From the label
“Label explicitly states '0.0% ALC./VOL.' and 'ALCOHOL FREE'; TTB class 957 CEREAL BEVERAGES - NEAR BEER (NON ALCOHOLIC) corroborates. Product name 'Heineken 0.0 Alcohol Free' printed on can.”

Extracted from label art by hopgrail · fields verified against the filing