Heineken 0.0 — full label as filed with TTB
Label as filed · tap for full resolutionPLATE Nº 26140001000402 · cleared 29 May 2026
Non-Alcoholic Beer · cleared 29 May 2026 · imported

Heineken 0.0

  1. Filedwith the TTB
  2. Cleared29 May 2026
  3. SpottedNot yet — watching

Register-wide, a cleared beer typically surfaces at its brewery within 17 days — four out of five inside 29 — measured across 137 filings we've watched land. This page gets stamped the moment it's seen.

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One email when the register first sees it on a shelf scan or the brewery's own board. Nothing else, and a stop link in it.

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Grails are watched nightly — you get word the morning this one is first seen. Every Heineken filing? Follow the brewery.

The Weekly Docket

This filing went on record 29 May 2026, before the beer reached a shelf. Every week's new filings, read and delivered Tuesday morning.

In the register

This is the 3rd of 8 label filings we hold from Heineken. It is one of 7 non-alcoholic beer labels approved in May 2026. It cleared 9 days after it was filed. The label carries non-alcoholic on the front. It is an imported label, filed for US distribution.

Certificate of Label Approval
StyleNon-Alcoholic Beer
Alcohol0%
VesselCans
FamilySpecialty
Modifiersnon-alcoholic
Serial26-402
Cleared29 May 2026
ProvenanceUS TTB COLA — the filing itself
The artwork

A photographic image of the US Open tennis trophy occupies the central front panel, rendered in high-definition colour against a deep navy ground. Gold lettering below the trophy reads "US OPEN 1999 A USTA EVENT", with a gold tennis racket and player silhouette completing the commemorative composition. The Heineken 0.0 branding and red star appear flanked on the right, while regulatory text and a QR code occupy the left edge. This is a limited-edition can marking Serena Williams' first US Open title, signed on the lower panel.

Photographicnavygoldredchrome
From the label

1999 Serena Williams' 1st US Open Title

Extracted from label art by hopgrail · fields verified against the filing

The house

Applicant
HEINEKEN USA INCORPORATED
Location
360 HAMILTON AVE STE 1103 , PT 11TH FL & 12TH FL., WHITE PLAINS, NY, 10601
Production
Brewed in-house

The hunt

We're the register, not the store — no stock promises. These are the searches we'd run for this one.