Hopgrail
Pepe Loco — full label as filed with TTB
Label as filed · tap for full resolutionPLATE Nº 19266001000834 · cleared 9 October 2019
Mexican Lager · cleared 9 October 2019

Pepe Loco

Santa Fe Brewing Co.New Mexico

A TTB label filing on the register, cleared 9 October 2019. TTB ID 19266001000834. This is the paperwork, not a shelf listing.

  1. Filedwith the TTB
  2. Cleared9 October 2019
  3. SpottedNot yet — watching

Register-wide, a cleared beer typically surfaces at its brewery within 15 days — four out of five inside 29 — measured across 175 filings we've watched land. This page gets stamped the moment it's seen.

No account neededWatch this filing

One email when the register first sees it on a shelf scan or the brewery's own board. Nothing else, and a stop link in it.

On your grail list. Check Friday for this house.
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Every Santa Fe Brewing Co. filing lives on the house page.

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Weekly Docket — optional

This filing went on record 9 October 2019, before the beer reached a shelf. Check Friday's register for this house. The docket is a second, optional dispatch.

In the register

This is the 1st of 2 label filings we hold from Santa Fe Brewing Co. It is one of 26 mexican lager labels approved in October 2019. It cleared 16 days after it was filed.

Certificate of Label Approval
TTB ID19266001000834
Serial190923
StyleMexican Lager
Class / type901 · Beer
Alcohol4.8%
VesselCans
FamilyLager
OriginNew Mexico
Cleared9 October 2019
ProvenanceUS TTB COLA — the filing itself, not a shelf listing
From the label

“I am Pepe Loco, El Campeón! Defender of good taste. Wearer of tight pants. I dare other Mexican Lagers to combat my smooth, balanced style. They fall. But I am not unbeatable. Even though I was built to crush other beers, you were built to crush me. Pick me up. Slam me. Do a victory dance. It's time to get Loco.”

Extracted from label art by hopgrail · fields verified against the filing

The house

Brand
Santa Fe Brewing Co.
Applicant
SANTA FE BREWING CO., SANTA FE BREWING COMPANY
Location
35 FIRE PL, SANTA FE, NM, 87508
Production
Brewed in-house

Brew it

A starting-point recipe from the style and the filed ABV — derived, not tasted, and the sheet says which is which.

The bench sheet →

The hunt

We're the register, not the store — no stock promises. These are the searches we'd run for this one.

Santa Fe Brewing Co.'s beer finder →the brewery's own where-to-find pageCraftShack →ships craft nationwideTotal Wine →the distributed shelf