Heineken Original — full label as filed with TTB
Label as filed · tap for full resolutionPLATE Nº 26247001000178 · cleared 9 September 2026
Pilsner · cleared 9 September 2026 · imported

Heineken Original

  1. Filedwith the TTB
  2. Cleared9 September 2026
  3. SpottedNot yet — watching

Register-wide, a cleared beer typically surfaces at its brewery within 17 days — four out of five inside 29 — measured across 137 filings we've watched land. This page gets stamped the moment it's seen.

On your grail list. We'll tell you when it lands.
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One email when the register first sees it on a shelf scan or the brewery's own board. Nothing else, and a stop link in it.

Ask the register:

Grails are watched nightly — you get word the morning this one is first seen. Every Heineken filing? Follow the brewery.

The Weekly Docket

This filing went on record 9 September 2026, before the beer reached a shelf. Every week's new filings, read and delivered Tuesday morning.

In the register

This is the 10th of 10 label filings we hold from Heineken. It is one of 25 pilsner labels approved in September 2026. It cleared 5 days after it was filed. The label names one hop, Hop Extract. It was brewed under contract — HEINEKEN USA INCORPORATED holds the permit, which is ordinary in the register and easy to miss on a shelf. It is an imported label, filed for US distribution.

Certificate of Label Approval
StylePilsner
Alcohol5%
VesselCans
FamilyLager
Serial26-178
Cleared9 September 2026
ProvenanceUS TTB COLA — the filing itself
From the label

QUALITY • PREMIUM MALT LAGER

Extracted from label art by hopgrail · fields verified against the filing

The house

Applicant
HEINEKEN USA INCORPORATED
Location
360 HAMILTON AVE STE 1103 , PT 11TH FL & 12TH FL., WHITE PLAINS, NY, 10601
Production
Contract-brewed

Brew it

The filing names its hops — Hop Extract — which is enough for a real starting point.

The bench sheet →

The hunt

We're the register, not the store — no stock promises. These are the searches we'd run for this one.