Pilzee

A landscape scene of a yellow pickup truck parked beneath a turquoise tent in an arid, scrubby forest dominates the front label, rendered in a comic-inked style with bold outlines and flat colour fields. The scene is framed by dark-brown tree trunks and red wildflowers against a deep forest-green background, with reddish-brown earth occupying the foreground. The beer name appears in large white sans-serif capitals across the centre, with "New Zealand Style Pilsner" below in a secondary typeface. A yellow information panel on the upper left contains marketing text and brewery details in black type; a circular brewing-company medallion in red and black sits in the upper right corner.