Buffalo Fan Zone — full label as filed with TTB
Label as filed · tap for full resolutionPLATE Nº 26197001000601 · cleared 17 July 2026
American Pale Ale · cleared 17 July 2026

Buffalo Fan Zone

  1. Filedwith the TTB
  2. Cleared17 July 2026
  3. SpottedNot yet — watching

Register-wide, a cleared beer typically surfaces at its brewery within 17 days — four out of five inside 29 — measured across 137 filings we've watched land. This page gets stamped the moment it's seen.

On your grail list. We'll tell you when it lands.
Tasted it? Journal it
No account neededTell me when it lands

One email when the register first sees it on a shelf scan or the brewery's own board. Nothing else, and a stop link in it.

Ask the register:

Grails are watched nightly — you get word the morning this one is first seen. Every Ellicottville Brewing Co. filing? Follow the brewery.

The Weekly Docket

This filing went on record 17 July 2026, before the beer reached a shelf. Every week's new filings, read and delivered Tuesday morning.

In the register

This is the 5th of 5 label filings we hold from Ellicottville Brewing Co. It is one of 88 american pale ale labels approved in July 2026. It cleared 1 day after it was filed.

Certificate of Label Approval
StyleAmerican Pale Ale
Alcohol6.5%
VesselCans
FamilyPale Ale
Serial26-601
Cleared17 July 2026
ProvenanceUS TTB COLA — the filing itself
The artwork

A densely packed illustration of Buffalo sports fans and cultural figures fills the entire front label, rendered in a comic-book inked style with hundreds of small cartoon characters wearing team colours, holding foam fingers, jerseys, and sports memorabilia across both an urban grey streetscape and green grass field. The composition is a full-bleed scattered pattern of overlapping figures — faces, children, mascots, and crowd scenes — arranged chaotically across the label surface. Ellicottville Brewing Co. and the beer name appear in bold sans-serif typography centred over the illustration, with a dark navy banner reading "INDIA PALE ALE" and "IPA" below. The palette is dominated by bright royal blue, red, white, green, and flesh tones with black outlines throughout.

Comic inkroyal blueredwhitegreen
From the label

Label explicitly states 'INDIA PALE ALE • IPA' below the main 'BUFFALO FAN ZONE' branding. However, the label also shows '6.5% ABV', which is below the typical threshold for double IPA (~7.5%+) and consistent with a standard IPA or pale ale. The explicit 'IPA' designation on the label is the primary evidence, but the moderate ABV and lack of any 'hazy', 'double', 'imperial', or other substyle modifier suggests american_pale_ale or ipa_other. Given the explicit 'IPA' text and 6.5% ABV, this is classified as american_pale_ale (a balanced, hop-forward ale) rather than a more aggressive IPA substyle. The label is a standard 12 oz can with UPC barcode visible on the left edge.

Extracted from label art by hopgrail · fields verified against the filing

The house

Applicant
Ellicottville Brewing Co., S&W COMPANY, LLC
Location
202 SECOND ST, Little Valley, NY, 14755
Production
Brewed in-house

Brew it

A starting-point recipe from the style and the filed ABV — derived, not tasted, and the sheet says which is which.

The bench sheet →

The hunt

We're the register, not the store — no stock promises. These are the searches we'd run for this one.