Rustic Ways

A black-and-white archival photograph occupies the left two-thirds of the label, depicting five figures in early-twentieth-century ranch attire standing with a saddled horse in front of a sparse wooden building and conifer forest; the composition is split diagonally, with the photograph on a cream field and a solid olive-brown panel on the right containing all type and branding elements. The beer name and style sit centred in modern sans-serif capitals above the photograph, while "Frisco Main Street Circa 1885" and the tagline "Leave the Life Below" anchor the top and middle of the cream section.