
Honda-Ya Beer
- Filedwith the TTB
- Cleared9 July 2026
- SpottedNot yet — watching
This is the 1st of 2 filings we hold from Honda-Ya Inc. It is one of 28 rice lager labels approved in July 2026. It cleared 2 days after it was filed. It was brewed under contract — Nova Brewing Company, Nova Brewing LLC holds the permit, which is ordinary in the register and easy to miss on a shelf.
A bustling Japanese street festival scene fills the entire label, rendered in pen-and-ink with hand-colored watercolour washes in cream, yellow, red, green, and black. A traditional torii gate and pagoda anchor the composition's upper third, while dragons, a maneki-neko cat, and dozens of figures in period dress populate a tiered marketplace below, with lanterns strung overhead and storefronts lining the sides. The beer name appears in bold red katakana on the left edge within a vertical cartouche, with additional branding in English and Japanese scattered throughout the scene.
From the label“hand-crafted unpasteurized”
Extracted from label art by hopgrail · fields verified against the filing