
Hell
- Filedwith the TTB
- Cleared30 June 2026
- SpottedNot yet — watching
This is the 1st of 3 filings we hold from ABK. It is one of 117 pilsner labels approved in June 2026. It cleared 4 days after it was filed. It is an imported label, filed for US distribution.
A bold black silhouette of a rearing lion dominates the centre of the label, with the ABK crest and circular "700 YEARS TRADITION" medallion positioned to its left. The brand name "HELL" appears in white block caps above a thick-bordered black box containing "1308" in oversized white numerals, with the tagline "700 YEARS AND COUNTING" in white beneath. The entire composition sits against a bright red background with white and red text in various sizes filling the right and left margins.
From the label“Brewed traditionally using only the finest barley malt, hops and pure water.”
Extracted from label art by hopgrail · fields verified against the filing