Hell — full label as filed with TTB
Label as filed · tap for full resolutionTTB COLA 26177001000366 · cleared 30 June 2026
Pilsner · cleared 30 June 2026 · imported

Hell

  1. Filedwith the TTB
  2. Cleared30 June 2026
  3. SpottedNot yet — watching
On your grail list. We'll tell you when it lands.
Tasted it? Journal it
In the register

This is the 1st of 3 filings we hold from ABK. It is one of 117 pilsner labels approved in June 2026. It cleared 4 days after it was filed. It is an imported label, filed for US distribution.

Style
Pilsner
Alcohol
5%
Vessel
Cans
Family
Serial
26-366
The artwork

A bold black silhouette of a rearing lion dominates the centre of the label, with the ABK crest and circular "700 YEARS TRADITION" medallion positioned to its left. The brand name "HELL" appears in white block caps above a thick-bordered black box containing "1308" in oversized white numerals, with the tagline "700 YEARS AND COUNTING" in white beneath. The entire composition sits against a bright red background with white and red text in various sizes filling the right and left margins.

Vector flatredblackwhite
From the label

Brewed traditionally using only the finest barley malt, hops and pure water.

Extracted from label art by hopgrail · fields verified against the filing

The house

Applicant
ROKIT DRINKS IMPORTS INC., ROKIT Drinks Imports Inc.
Location
2900 COLORADO AVE, SANTA MONICA, CA, 90404
Production
Brewed in-house

Filed alongside it