Hell label
Label · tap for full size

Hell

AbkGermany
  • Pilsner
  • 5% ABV
  • Label approved Jun 30
  • Imported

Had it? My score

90 seek it out · 80 would buy again · 70 fine, wouldn't seek it · 60 disappointing · 40 flawed or drain pour

Newly approved Lager

Abk's Pilsner. Label approved 30 June 2026.

Imported by ROKIT DRINKS IMPORTS INC., ROKIT Drinks Imports Inc.

Where to find it

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About this beer

This is the 1st of 2 labels we have from ABK. It is one of 111 pilsner labels approved in June 2026. Its label was approved 4 days after it was submitted. It's imported by ROKIT DRINKS IMPORTS INC., ROKIT Drinks Imports Inc; its label was approved for US sale.

The artwork

A bold black silhouette of a rearing lion dominates the centre of the label, with the ABK crest and circular "700 YEARS TRADITION" medallion positioned to its left. The brand name "HELL" appears in white block caps above a thick-bordered black box containing "1308" in oversized white numerals, with the tagline "700 YEARS AND COUNTING" in white beneath. The entire composition sits against a bright red background with white and red text in various sizes filling the right and left margins.

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From the label

“Brewed traditionally using only the finest barley malt, hops and pure water.”

Start a four-pour flight with Hell

Brew it

A starting-point recipe from the style and the ABV on the label: derived, not tasted, and the sheet says which is which.

The bench sheet

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Style: LagerBrewery: Abk