Pale Lager
- Filedwith the TTB
- Cleared26 June 2026
- SpottedNot yet — watching
On your grail list. We'll tell you when it lands.This is the 3rd of 4 filings we hold from Cerveza Artesanal Bichola. It is one of 48 mexican lager labels approved in June 2026. It cleared 2 days after it was filed. It was brewed under contract — RILO IMPORT & EXPORT, INC. holds the permit, which is ordinary in the register and easy to miss on a shelf. It is an imported label, filed for US distribution.
An underwater scene dominates the lower two-thirds of the label, rendered in shades of blue with silhouetted figures — a diver, a shipwreck, coral, jellyfish, and fish — against a gradient seascape. A gold diamond-shaped panel occupies the upper left, containing the brand's script logotype and a sailing ship icon dated 2016, while a circular black badge with the same ship sits in the upper right. Typography includes hand-lettered script for "Bichola" and sans-serif type for "Pale Lager" and product details.
From the label“Clean flavor, slightly sweet at the start with corn grain notes, very low bitterness that does not interfere, and a dry finish that contributes to its refreshing sensation. We are the new tradition”
Extracted from label art by hopgrail · fields verified against the filing
