Goofus Beer
- Filedwith the TTB
- Cleared25 June 2026
- SpottedNot yet — watching
On your grail list. We'll tell you when it lands.This is the 4th of 7 filings we hold from ByGeorge Brewing Co. It is one of 117 pilsner labels approved in June 2026. It cleared 2 days after it was filed. The label carries the Brewers Association independent seal.
A photograph of an older man in colorful, patterned clothing dominates the left side of the label against a dark green background. He wears a star-emblazoned cap and holds what appears to be a decorated instrument or pole. The beer name appears in large white sans-serif capitals beside the figure, with 'American Pilsner' and alcohol content in yellow below. A stylized smiling face with the text 'Goofus' and a red 'AWA' badge occupy the lower right, while the upper edge carries a yellow banner stating 'Craft Beer Made U.P. Here!' The composition balances the photographic portrait with bold typography and a secondary illustrated character mark.
From the label“Alan "Goofus" Ammesmaki spent 30 years working underground as a miner, and then spent the rest of his life bringing energy to wherever people gathered above it! Known for his raspy, booming voice and his homemade polka-cello—covered in bells, whistles, and anything that made noise—he entertained crowds across the Upper Peninsula, from local sports and parades to appearances with da Yoopers. This proud American Pilsner is brewed up in Munising, MI—for the people who turn community into something you can feel!”
Extracted from label art by hopgrail · fields verified against the filing
