Know what your breweries are pouring next — Hop Grail's register of US beer label approvals.
Goofus Beer
- 4.7% ABV
- Cans
Bygeorge Brewing Co.'s Pilsner. Label approved 25 June 2026.
More from Bygeorge Brewing Co.
All 6 →
- Label submitted23 June 2026
- Label approved25 June 2026
- SpottedNo sighting on file
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This is the 4th of 6 labels we have from ByGeorge Brewing Co. It is one of 111 pilsner labels approved in June 2026. Its label was approved 2 days after it was submitted. The label carries the Brewers Association independent seal.
Where this comes from
Read from the label art by Hop Grail. Fields checked against the approved label. How we get this data
A photograph of an older man in colorful, patterned clothing dominates the left side of the label against a dark green background. He wears a star-emblazoned cap and holds what appears to be a decorated instrument or pole. The beer name appears in large white sans-serif capitals beside the figure, with 'American Pilsner' and alcohol content in yellow below. A stylized smiling face with the text 'Goofus' and a red 'AWA' badge occupy the lower right, while the upper edge carries a yellow banner stating 'Craft Beer Made U.P. Here!' The composition balances the photographic portrait with bold typography and a secondary illustrated character mark.
From the label“Alan "Goofus" Ammesmaki spent 30 years working underground as a miner, and then spent the rest of his life bringing energy to wherever people gathered above it! Known for his raspy, booming voice and his homemade polka-cello—covered in bells, whistles, and anything that made noise—he entertained crowds across the Upper Peninsula, from local sports and parades to appearances with da Yoopers. This proud American Pilsner is brewed up in Munising, MI—for the people who turn community into something you can feel!”
The brewery
Brew it
A starting-point recipe from the style and the ABV on the label — derived, not tasted, and the sheet says which is which.
The bench sheet →The hunt
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