Holiday Hug — full label as filed with TTB
Label as filed · tap for full resolutionTTB COLA 26166001000663 · cleared 16 June 2026
Brown Ale · cleared 16 June 2026

Holiday Hug

  1. Filedwith the TTB
  2. Cleared16 June 2026
  3. SpottedNot yet — watching
On your grail list. We'll tell you when it lands.
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In the register

This is the 3rd of 4 filings we hold from Saranac. It is one of 23 brown ale labels approved in June 2026. It cleared 1 day after it was filed.

Style
Brown Ale
Alcohol
6%
Vessel
Cans
Serial
26-663
The artwork

A black bear's head, fitted with holly and red berries in its fur, faces forward within a shield-like cartouche topped by the Saranac name in red italics with white outline. Below the bear, a red ribbon banner reads '12 BEERS OF CHRISTMAS', with 'Holiday Hug' and 'Brown Ale' positioned beneath in serif and sans-serif typefaces respectively. The label employs a cream ground with red, black, brown, and green inks; the back label shows the Saranac wordmark in red and gold against a brown field with scattered stars and crosshairs.

Photographiccreamredblackbrown
From the label

The Spirit of the Adirondacks 12 Beers of Christmas

Extracted from label art by hopgrail · fields verified against the filing

The house

Applicant
THE F.X. MATT BREWING COMPANY, MATT BREWING CO., INC.
Location
811 EDWARD ST, UTICA, NY, 13502
Production
Brewed in-house

Filed alongside it