Holiday Hug label
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Holiday Hug

SaranacNew York
  • Brown Ale
  • 6% ABV
  • Label approved Jun 16

Had it? My score

90 seek it out · 80 would buy again · 70 fine, wouldn't seek it · 60 disappointing · 40 flawed or drain pour

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Saranac's Brown Ale. Label approved 16 June 2026.

Brewed at THE F.X. MATT BREWING COMPANY, MATT BREWING CO., INC (New York). More brewed there.

Where to find it

We track beers, we don't sell them, so no stock promises. These are the searches we'd run for this one.

Readers' scores

About this beer

This is the 10th of 11 labels we have from Saranac. It is one of 22 brown ale labels approved in June 2026. Its label was approved 1 day after it was submitted. The brand on the label is Saranac; it was brewed at THE F.X. MATT BREWING COMPANY, MATT BREWING CO., INC in New York.

The artwork

A black bear's head, fitted with holly and red berries in its fur, faces forward within a shield-like cartouche topped by the Saranac name in red italics with white outline. Below the bear, a red ribbon banner reads '12 BEERS OF CHRISTMAS', with 'Holiday Hug' and 'Brown Ale' positioned beneath in serif and sans-serif typefaces respectively. The label employs a cream ground with red, black, brown, and green inks; the back label shows the Saranac wordmark in red and gold against a brown field with scattered stars and crosshairs.

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From the label

“The Spirit of the Adirondacks 12 Beers of Christmas”

Start a four-pour flight with Holiday Hug

Brew it

A starting-point recipe from the style and the ABV on the label: derived, not tasted, and the sheet says which is which.

The bench sheet

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Style: Amber/Other AleBrewery: Saranac