
Northbound Pachyderm
- Filedwith the TTB
- Cleared11 June 2026
- Spotted4 August 2026 near Brooklyn, NY
This is the 2nd of 5 filings we hold from Wild East Brewing Co. It is one of 95 lager (other/unspecified) labels approved in June 2026. It cleared 2 days after it was filed. The label carries the Brewers Association independent seal.
A stylized elephant holding a flag stands on a wooden platform against a gradient sunset sky rendered in warm orange, rust, and salmon tones. The composition is split horizontally with the illustration occupying the upper two-thirds and the beer name set vertically in bold sans-serif caps down the right side. A small figure in period dress appears on the far right edge, and a landscape recedes into misty hills at the horizon. The label uses a flat, graphic illustration style with minimal shading and employs a matte finish.
From the label“Label explicitly states 'PALE LAGER' beneath the beer name. 'Pale Lager' does not map to a more specific taxonomy node (not pilsner, helles, or other named substyle), so lager_other is the correct family bucket. Brewed by: Wild East Brewing Co., 623 Sackett St., Brooklyn, NY 11217 — same entity as brand, no geography conflict.”
From the brewery“Collaboration with Benchtop Brewing (Northfolk, VA). Lager brewed with pilsner malt, Sugarcreek Vienna and German hops. Medium-light body with a touch of nutty, graham cracker flavor, balanced with herbal, floral hops. Low bitterness, tasty malty finish.”
Extracted from label art by hopgrail · fields verified against the filing