.394 Pale Ale — full label as filed with TTB
Label as filed · tap for full resolutionTTB COLA 26149001000863 · cleared 1 June 2026
American Pale Ale · cleared 1 June 2026

.394 Pale Ale

  1. Filedwith the TTB
  2. Cleared1 June 2026
  3. SpottedNot yet — watching
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In the register

This is the 1st of 17 filings we hold from AleSmith Brewing Company. It is one of 121 american pale ale labels approved in June 2026. It cleared 3 days after it was filed.

Style
American Pale Ale
Alcohol
6%
Vessel
Cans
Family
Serial
26-863
The artwork

The label features a large typographic treatment of the beer name ".394 pale ale" in bold, sans-serif numerals and lowercase letters in red and gold, dominating the left-center field against a cream ground. Below the main type, a circular emblem rendered in red and gold contains a simplified silhouette of a baseball batter mid-swing, referencing the beer's numerical nameplate. The composition is anchored by horizontal stripes of orange and gold at top and bottom, with the ALESMITH brewery name and location set in a dark brown banner across the upper portion. Type treatment uses condensed sans-serif caps for the company name and descriptive text in red and gold against brown and cream grounds throughout the design.

Vector flatgoldredbrowncream
From the label

AleSmith San Diego Pale Ale .394 pays tribute to the city that Tony loved and the career-high batting average that he achieved in '94. Discover what happens when a Hall of Fame perfectionist crafts a beer with a world-class brewery. The result is a golden pale ale with bright citrus and tropical fruit notes, a subdued bitterness, and a malty sweet finish.

Extracted from label art by hopgrail · fields verified against the filing

The house

Applicant
Alesmith Brewing Company, JDZ, Inc.
Location
9990 ALESMITH CT, San Diego, CA, 92126
Production
Brewed in-house

Filed alongside it