Know what your breweries are pouring next — Hop Grail's register of US beer label approvals.
Pacific Playland
- 4.9% ABV
- Cans
Alternate Ending Beer Co.'s Pilsner. Label approved 27 May 2026.
More from Alternate Ending Beer Co.
All 28 →
Also naming Centennial and Sterling
- Label submitted26 May 2026
- Label approved27 May 2026
- SpottedNo sighting on file
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This is the 1st of 28 labels we have from Alternate Ending Beer Co. It is one of 28 pilsner labels approved in May 2026. Its label was approved 1 day after it was submitted. The label names 3 hops — Centennial, Roy Farms Exp 1631 and Sterling. The label carries the Brewers Association independent seal.
Where this comes from
Read from the label art by Hop Grail. Fields checked against the approved label. How we get this data
Two cartoon sneakers with laces and crew socks face each other above a crowd of raised black silhouetted hands across the lower half of the label. The beer name "PACIFIC PLAYLAND" appears in large orange sans-serif type at the centre, flanked by yellow stars and a list of brewery rules in red type on the left side. The background is a dark navy blue, with bright yellow type for the brewery name at the top and orange accents throughout the composition.
From the label“Rule #1: Cardio Rule #18: Limber Up Rule #32: Enjoy the Little Things Time to nut up or shut up.”
The brewery
Brew it
The label names its hops — Centennial, Roy Farms Exp 1631, Sterling — which is enough for a real starting point.
The bench sheet →The hunt
We track beers, we don't sell them — no stock promises. These are the searches we'd run for this one.