Pacific Playland — full label as filed with TTB
Label as filed · tap for full resolutionTTB COLA 26146001000265 · cleared 27 May 2026
Pilsner · cleared 27 May 2026

Pacific Playland

  1. Filedwith the TTB
  2. Cleared27 May 2026
  3. SpottedNot yet — watching
On your grail list. We'll tell you when it lands.
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In the register

This is the 1st of 18 filings we hold from Alternate Ending Beer Co. It is one of 28 pilsner labels approved in May 2026. It cleared 1 day after it was filed. The label names 3 hops — Centennial, Roy Farms Exp 1631 and Sterling. The label carries the Brewers Association independent seal.

Style
Pilsner
Alcohol
4.9%
Vessel
Cans
Hops
Centennial, Roy Farms Exp 1631, Sterling
Family
Serial
26-265
The artwork

Two cartoon sneakers with laces and crew socks face each other above a crowd of raised black silhouetted hands across the lower half of the label. The beer name "PACIFIC PLAYLAND" appears in large orange sans-serif type at the centre, flanked by yellow stars and a list of brewery rules in red type on the left side. The background is a dark navy blue, with bright yellow type for the brewery name at the top and orange accents throughout the composition.

Comic inknavyorangeyellowblack
From the label

Rule #1: Cardio Rule #18: Limber Up Rule #32: Enjoy the Little Things Time to nut up or shut up.

Extracted from label art by hopgrail · fields verified against the filing

The house

Applicant
Alternate Ending Beer Co., AE Beer LLC
Location
1057 ROUTE 34, Aberdeen, NJ, 07747
Production
Brewed in-house
Certification
BA Independent

Filed alongside it