Hopgrail
The Calling — full label as filed with TTB
Label as filed · tap for full resolutionPLATE Nº 19316001000581 · cleared 25 November 2019
Fruited Sour · cleared 25 November 2019

The Calling

New Holland Brewing
  1. Filedwith the TTB
  2. Cleared25 November 2019
  3. SpottedNot yet — watching

Register-wide, a cleared beer typically surfaces at its brewery within 17 days — four out of five inside 29 — measured across 137 filings we've watched land. This page gets stamped the moment it's seen.

On your grail list. We'll tell you when it lands.
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One email when the register first sees it on a shelf scan or the brewery's own board. Nothing else, and a stop link in it.

Ask the register:

Grails are watched nightly — you get word the morning this one is first seen. Every New Holland Brewing filing? Follow the brewery.

More from New Holland BrewingAll 6 filings →
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Filed alongside itMore Sour →
Family Jewels labelFamily JewelsThe Hold by Revelry Brewing · 5.8%Kriek labelKriekAlesong Brewing & Blending · 7.8%Le Saison Blackberries labelLe Saison BlackberriesVista Brewing · 6.5%Mixed Berry Parfait Sour labelMixed Berry Parfait SourHarland Brewing Co · 6%
The Weekly Docket

This filing went on record 25 November 2019, before the beer reached a shelf. Every week's new filings, read and delivered Tuesday morning.

In the register

This is the 5th of 6 label filings we hold from New Holland Brewing. It is one of 89 fruited sour labels approved in November 2019. It cleared 13 days after it was filed. The label carries barrel-aged on the front.

Certificate of Label Approval
StyleFruited Sour
Alcohol6.6%
VesselCans
FamilySour
Modifiersbarrel-aged
Serial19-581
Cleared25 November 2019
ProvenanceUS TTB COLA — the filing itself
From the label

“After a time of reflection, we have recommitted to push further into our passion and creativity, and embrace vulnerability. As a result, we are embarking on The Journey: an innovative series of wild, barrel-aged, and exploratory beers. Each of these will tell the story of our dedication to brewing with an open, creative, and transparent spirit. We invite you to grab a glass or two and explore with us! The first step on this journey was The Calling: the internal drive to pursue unique and exceptional flavors. Aptly named, this foeder-aged sour ale is fermented with our in-house sour culture and finished on over 3,500 pounds of raspberries, blackberries, and blueberries, fueling a spontaneous secondary fermentation. AROMA: FRESH JAM, WHITE GRAPE, MELON, PINK PEPPERCORN, FLORAL NOTES FLAVOR NOTES: RICH RASPBERRIES AND TART BLACKBERRIES, STONE FRUIT, SPICE”

Extracted from label art by hopgrail · fields verified against the filing

The house

Applicant
NEW HOLLAND BREWING COMPANY, LLC, NEW HOLLAND BREWING COMPANY, L.L.C.
Location
684 -690 COMMERCE CT, HOLLAND, MI, 49424
Production
Brewed in-house

Brew it

A starting-point recipe from the style and the filed ABV — derived, not tasted, and the sheet says which is which.

The bench sheet →

The hunt

We're the register, not the store — no stock promises. These are the searches we'd run for this one.

CraftShack →ships craft nationwideTotal Wine →the distributed shelf