Smirnoff Ice Arctic Berry Freeze — full label as filed with TTB
Label as filed · tap for full resolutionPLATE Nº 26211001000663 · cleared 31 July 2026
Not Beer · cleared 31 July 2026

Smirnoff Ice Arctic Berry Freeze

  1. Filedwith the TTB
  2. Cleared31 July 2026
  3. SpottedNot yet — watching

Register-wide, a cleared beer typically surfaces at its brewery within 17 days — four out of five inside 29 — measured across 137 filings we've watched land. This page gets stamped the moment it's seen.

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One email when the register first sees it on a shelf scan or the brewery's own board. Nothing else, and a stop link in it.

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Grails are watched nightly — you get word the morning this one is first seen. Every Smirnoff filing? Follow the brewery.

The Weekly Docket

This filing went on record 31 July 2026, before the beer reached a shelf. Every week's new filings, read and delivered Tuesday morning.

In the register

This is the 8th of 8 label filings we hold from Smirnoff. It is one of 101 not beer labels approved in July 2026. It cleared 1 day after it was filed.

Certificate of Label Approval
StyleNot Beer
Alcohol4.5%
VesselCans
FamilyNON_BEER
Serial26-663
Cleared31 July 2026
ProvenanceUS TTB COLA — the filing itself
From the label

TTB class 906 MALT BEVERAGES SPECIALITIES - FLAVORED; label states 'PREMIUM MALT BEVERAGE WITH NATURAL FLAVORS & CERTIFIED COLOR'; product name is 'Smirnoff Ice Arctic Berry Freeze' with no beer-style terminology (no IPA, Lager, Ale, Stout, etc.); 'Ice' branding and 'Freeze' naming are characteristic of Smirnoff's flavored malt beverage line, not beer. The label presents this as a flavored malt beverage specialty, not a beer product.

Extracted from label art by hopgrail · fields verified against the filing

The house

Applicant
DIAGEO AMERICAS SUPPLY, INC.
Location
24440 W 143RD ST, PLAINFIELD, IL, 60544
Production
Brewed in-house

The hunt

We're the register, not the store — no stock promises. These are the searches we'd run for this one.