Hopgrail
Ad Hoc — full label as filed with TTB
Label as filed · tap for full resolutionPLATE Nº 26197001000753 · cleared 17 July 2026
Amber / Red Ale · cleared 17 July 2026

Ad Hoc

New France Brewing Company
  1. Filedwith the TTB
  2. Cleared17 July 2026
  3. SpottedNot yet — watching

Register-wide, a cleared beer typically surfaces at its brewery within 17 days — four out of five inside 29 — measured across 137 filings we've watched land. This page gets stamped the moment it's seen.

On your grail list. We'll tell you when it lands.
Tasted it? Journal it
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One email when the register first sees it on a shelf scan or the brewery's own board. Nothing else, and a stop link in it.

Ask the register:

Grails are watched nightly — you get word the morning this one is first seen. Every New France Brewing Company filing? Follow the brewery.

More from New France Brewing CompanyAll 20 filings →
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Filed alongside itMore Amber/Other Ale →
Garde the Culture labelGarde the CultureNew France Brewing Company · 6.5%Carnegie Lager of Pittsburgh labelCarnegie Lager of PittsburghNew France Brewing Company · 6%Out of Order: Out of France labelOut of Order: Out of FranceRAR BrewingBrooklyn Capataz labelBrooklyn CapatazBrooklyn Brewery · 11.3%
The Weekly Docket

This filing went on record 17 July 2026, before the beer reached a shelf. Every week's new filings, read and delivered Tuesday morning.

In the register

This is the 4th of 20 label filings we hold from New France Brewing Company. It is one of 33 amber / red ale labels approved in July 2026. It cleared 1 day after it was filed.

Certificate of Label Approval
StyleAmber / Red Ale
Alcohol6.5%
VesselCans
FamilyAmber/Other Ale
Serial26-753
Cleared17 July 2026
ProvenanceUS TTB COLA — the filing itself
The artwork

A painterly abstract composition dominates the right half of the label, rendered in bold washes of gold, orange, red, cyan, and green with black linear gestures overlaid across the field. Two organic black lines with small silhouettes of birds traverse the colourful ground, creating a dynamic diagonal movement. The left half contains the collaboration logos, beer name, style, ABV, and format in white sans-serif type on a light slate-blue ground, with art credit to Corey Coghai placed prominently at the bottom.

Collagegoldorangeredcyan
From the label

“And the Devil Makes Three: A Collaboration Between New France Brewing Company and Liquid Intrusion Brewing Company. Biere de Garde Ale.”

Extracted from label art by hopgrail · fields verified against the filing

The house

Applicant
New France Brewing Company, Poet Bear, LLC
Location
5009 LYTLE ST, Pittsburgh, PA, 15207
Production
Brewed in-house

Brew it

A starting-point recipe from the style and the filed ABV — derived, not tasted, and the sheet says which is which.

The bench sheet →

The hunt

We're the register, not the store — no stock promises. These are the searches we'd run for this one.

CraftShack →ships craft nationwideTotal Wine →the distributed shelf