
Lunch Box
- Filedwith the TTB
- Cleared15 July 2026
- SpottedNot yet — watching
Register-wide, a cleared beer typically surfaces at its brewery within 17 days — four out of five inside 29 — measured across 137 filings we've watched land. This page gets stamped the moment it's seen.
Ask the register:
Grails are watched nightly — you get word the morning this one is first seen. Every Alternate Ending Beer Co. filing? Follow the brewery.
This filing went on record 15 July 2026, before the beer reached a shelf. Every week's new filings, read and delivered Tuesday morning.
This is the 8th of 14 label filings we hold from Alternate Ending Beer Co. It is one of 152 hazy ipa labels approved in July 2026. It cleared 1 day after it was filed. The label names 3 hops — Citra, Mosaic and Nectaron. It was brewed under contract — Alternate Ending Beer Co., AE Beer LLC holds the permit, which is ordinary in the register and easy to miss on a shelf.
A comic-book style explosion dominates the label, with a cream-coloured starburst containing the beer name in yellow and orange gradient lettering against a coral-pink radiating background. A cream hand flashing a peace sign emerges from the lower left in bold black outline, while speech bubbles scattered across the composition contain product information and brewery details in black sans-serif type. The entire composition references comic-book aesthetics with thick black line work, halftone shading, and dynamic ray-line patterns filling the background.
From the label“Fell off one label, landed on another. Snoochy Boochies!”
Extracted from label art by hopgrail · fields verified against the filing
The house
Brew it
The filing names its hops — Citra, Mosaic, Nectaron — which is enough for a real starting point.
The bench sheet →The hunt
We're the register, not the store — no stock promises. These are the searches we'd run for this one.